On My Grind

We did this shoot a few months ago and I’m thrilled to finally share it! Mel (from Mayapple) wanted to create a look for me that was atypical of what I usually do. I guess I gravatate towards the feminine, the retro or even the sleek – but I don’t really do…dirty. That’s not to say that I don’t get dirty. I do. I just don’t usually have photo evidence. I can’t even get beach spray to work; I almost always end up washing it out. I have two bottles of it in my bathroom and I use it…to no avail. I just don’t do the gritty, grungy look well…on my own.

Ahhh, when the professionals step in, anything can be done. Case in point…

IMG_1314-1hair/mu by (the multi-talented) Melissa Arens of Mayapple
photos by (the incredibly versatile) Bo Counts
styling by Melissa Arens & Payton Bridewell

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…so from now on, I’m leaving my “messy” look to the professionals. x

Outfit Creds: Fanny Pack, Sunflower Button Down, Suspenders –> Mayapple || the rest is all mine <3

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NWAFW: E. Leigh’s, The New Girl in Town

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Erin, before the launch of her first store in 2012

That “fashion doesn’t have to be a luxury,” is E. Leigh’s shop mantra. Erin Hohnbaum is at the helm of the quickly expanding brand. I visited the Fayetteville store and found that the clothes are pretty, feminine and fun; just like Ms. Hohnbaum.

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with Erin “E. Leigh” Hohnbaum outside her store in the Heights

Meet Little Rock native and U of A Alumna, Erin Hohnbaum. You know the type…ferociously driven, gregarious, beautiful, the type of young woman who starts a business hocking clothes out the back if her car, then turns it into three successful retail stores in less than two years. A young woman who made the 2013 Arkansas Business top 20 in their 20s and was named one of Soiree magazine’s 24 women to watch in 2012. Yeah that’s right. She did all of this before turning 30. So maybe you don’t know the type?

I finally had the opportunity to meet Erin this summer. For years, mutual friends had been saying that we would get on famously. Of course, they were right, (had we but known!) Anyway, I was working on a business venture that gave me a reason to call her up. That particular business relationship didn’t work out but we remained friendly.  So friendly in fact, that she recommended me to a friend of hers at Mangan Holcomb who needed help with PR. She has taken the time to help me personally and professionally. I’m indebted to her, but she has yet to call in the favor. I have a feeling if she did, I wouldn’t even notice.

Despite how busy and stretched she is – Erin remains refreshingly gracious and accessible. She’s open to new challenges like the upcoming NWA Fashion Week. This will be E. Leigh’s inaugural time participating in the Northwest Arkansas based event. Her shop’s involvement, (along with West Little Rock store, Scarlet) begs the question; will this soon become Arkansas fashion week?

E. Leigh’s will be hitting the runway on Saturday, March 8th. Keep up with Erin & her fabulous trio of stores on facebook & instagram.

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Look #1: Dress E. Leigh’s * Heels Lulu Townsend * Blazer Thrifted Ralph Lauren * Rhinestone Ring Kate Spade * Rhinestone Necklace Mae’s
Look #2: Top Everly, E. Leigh’s * Skirt E. Leigh’s * Belt Vintage via Cheap Thrills * Earrings * Vintage via Grey Dog * Heels Shoenami NOLA
Look #3: Dress E. Leigh’s * Hat Vintage Thrifted * Silk Blazer Thrifted Argenti * Heels Michael Antonio

The Window Shopper for NWA Fashion Week | styling Payton Bridewell | MU Samantha Clark & Hair Suzannah Files for Crown Beauty Bar | photography Celi Birke for MGB Photo | shot on location at Daniel McCormick Accounting (designed by Fay Jones)

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Q & A with Erin
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Erin Hohnbaum

The Window Shopper: Tell me more about the E. Leigh’s brand. Who is the E. Leigh’s girl? Erin Leigh Hohnbaum: I describe the E.Leigh’s brand as feminine and fashion forward. We know that modern women wear many hats. We (as a company) are working women, on-the-go mothers, fun, flirty date-night girls. The E.Leigh’s brand tries to help women be everything they need to be seamlessly.  
TWS: Describe your personal aesthetic. ELH: Personally, I love clean lines and feminine pieces. Clothing that make me feel strong and put together, but look like a woman.  
TWS: Describe your aspirations for E. Leigh’s short term/long term. ELH: Goodness, this is a hard one. I feel like my aspirations for E.Leigh’s are constantly evolving. My number one priority when I started this business was to make sure our customers AND my employees love E.Leigh’s. I have always wanted it to be a place where people look forward to coming. A place you feel better leaving than when you came in. Would I love to have 100 stores someday? Absolutely! But, I certainly do not want to sacrifice quality for quantity. A very short -term goal is getting our website back up and running. (Editor’s note: look for this to launch soon @ eleighs.com)
TWS: Who/what inspires you style-wise? ELH: Of course, my style is always a direct reflection of my mood that day. Comfy casual or sleek and buttoned up, I just wear what feels good. My celebrity fashion icon of the moment has to be Zoe Saldana. I just love her.
TWS: What trends/looks/colors/whatever are you looking forward to this spring? ELH: I’m SUPER excited about this spring. There are so many wearable trends. I’m always a fan of shift blouses. I saw TONS of these at market. I’m also really into skater skirts right now. They’re so girly and easy to wear.  
TWS: Do you have any advice for young women (like myself) who look up to you for your entrepreneurship?  ELH: One of the biggest life lessons I’ve learned is “thoughts become things.” Your thoughts and energy shape your life. If you want to change your life, first, you have to change what’s going on in your head. Second of all, I believe that a woman’s intuition is one of her greatest gifts on this planet. Listen to it. Fine-tune it. You’ll end up right where you’re supposed to be.  
TWS: What can we expect to see at your NWAFW 2014 show? ELH: Since E. Leigh’s is a NWAFW virgin; we decided to just be very true to who we are as a company. We are striving to show NWA exactly what being an E.Leigh’s girl is all about. We couldn’t be more excited!

Holiday Getaway Must-Haves

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It’s Thanksgiving! This officially kicks the “holidays” into high gear. For many of us, this equates to travel. Does anyone have as much trouble packing as I do?

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In all aspects of life, I tend to give great advice and not take it. For example, I could advise you on what to pack for a long weekend. I know the rules; stretch your staples, work your wrinkle-free, rely on one great boot & so on. But I am someone who likes to dress for dinner even if no one else is (photo op!!). So when we drive south for a 4 night holiday, I tend to fill up the Tahoe with accessories, pumps and a few extra party options.

Sometimes I have to refocus on the essentials. When it comes to must-haves, most of mine are in the beauty/gadget department. A girl is only as good as her tools, amiright?

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1. this clip situation is the coolest contraption – I took it off a 90s dress and use it when I need a cinch at the waist, but a belt just won’t do
2. philosophy eye cream – because it’s never too early
3. book light – serves so many purposes (reading at night not withstanding) – I clip this baby to my lapel on the regular
4. static guard & sweater weather are synonymous
5. yummy NEST travel spray in Midnight Fleur via Pigmint
6. spin pin! If you have longish to long hair, it’s an absolute must – this lil pin holds all my hair up in an epic bun
7. MAC beauty balm – not too much / not too little (my buddy Kory Tyler turned me on to this)
8. ELF brow compact – this is a product I swear up & down by – $3 to epic brows everyday y’all
9. cold cream – I used to make fun of my poor mama when she used this but I’ve seen the err of my ways – the ONLY thing that will remove heavy eye makeup without removing lashes in the process
10. Clinique green concealer – green counteracts red so this stuff is a lifesaver for imperfections plus it has a bit of salicylic acid so (the hope is) your face will look better when you take it off!
11. Maybelline 14hour lipstick in wine and forever & handy dandy case (vintage) – this is my go-to dark lip for Fall
12. hot rollers – call me old fashioned but I love being able to roll my hair up, chill/eat/whatever for a while, unroll & voilà!

A few beloved things that go with me on weekends away…

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Vintage Leather Moto Jacket – Grey Dog
Jewels, jewels, jewels in travel hanger
Extra Tall Vintage Hat Box (I can fit 6+ in there!)

Stop Shop Fayetteville

IMG_6186 ahhh isn’t it fun to have talented friends?
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with Mallory & Leea at the Stop Shop Fayetteville event

Mallory Berry is an uber talented photog who recently did 16 stop motion videos for locally owned businesses. She is also my buddy and I’m super proud of her. My other buddy, Leea was the other half of the collaboration. My girls at Guillotine Hair Lounge participated and I was honored to be thier “model”. Watch for me in the middle!
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with Taylor & Lindsey of Guillotine Hair Lounge

Watch the vid –> http://bit.ly/StopShopFayetteville

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a snapshot of the finished look

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find Stop Shop Fayetteville & more pics 
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with Ro at the watch party

Hello Luvvy Love

A very sweet gal named Darcy started a website called Hello Luvvy. She was kind enough to take some photos of me and interview me for her adorable site. Here’s an excerpt from her post. For the whole thing, go —> here.

The location for this shoot was the Fayetteville Country Club.

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If you have followed any of my Normal Girl posts, you probably understand that I generally just love fashion blogs. Even though “The Window Shopper” doesn’t define herself as a fashion blogger (she is much more!), she is inspiring many with her style, so I want to introduce you ladies to Payton (The Window Shopper). I started following Payton on instagram a few months ago and I immediately began to love her style. She is an absolute committed fashionista. What I mean by this, is that she simply loves fashion, however individually defined. Payton is an example of how fashion should be; all personal, all fun, and all inspiring. I asked her to do a photo shoot and interview with HelloLuvvy because I believe she defines what the purpose of our Fashion section should be. It should be about expression and fun and rocking any look you love with confidence. Payton exemplifies the girl’s dream of wearing exactly what they want and when they want, and wearing it with that confident edge. Payton has been featured in Citiscapes mag, has modeled for some of NWA’s favorite boutiques, and has recently embarked on an exciting new career in fashion with Btiques. Below is a photo shoot we collaborated on and a few interview questions to pick Payton’s fashion loving brain.

Darcy: “Payton how would you describe you style?”

Payton: “My style…. I would say the first thing that comes to mind is fun. I just want to wear things that make me happy. My collection is very eclectic. I never discriminate against any decade, or style and I will try anything once. With all the thrifting I have a better understanding of what looks good on me and what I really love. I dress for occasions and locations. To me, dressing is like acting, you get to wear different hats for different events, literally.”

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Darcy: “Do you think it is important to define your style?”

Payton: “No. Absolutely not, because style should be an evolving thing. People shouldn’t put that much pressure on themselves.”

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summer swim

 

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Darcy: “As a fashion blogger you put yourself out there {on the internet}, and open yourself up to all sorts of opinions and judgments. How do you stay positive if they are ever negative?”

Payton: “Fashion blogging, is just a part of what I do. While it can be hard to balance perceptions, most people say really positive things to me and because of my blog my life has changed for the better. I got to be a part of NWA Fashion week, and that has led me into a new exciting career. If people don’t like what I am posting that is why there is a hide button {on Facebook}. I like to share my outfits because the responses have been positive. This makes me happy and that’s why I do it. I’m not worried about anyone else when I am doing and pursuing what I love.”

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Darcy: “What would you tell women to help them not care as much about social norms in fashion?”

Payton: ” Obviously everyone is not going to care about fashion, so if you are not interested in fashion than don’t worry about it. Find a look that works for you and wear it everyday. If you are in love with fashion but you are not comfortable with your body or your fashion choices, wear what makes you happy. Accessorize with fun things, but don’t wear things just because you think it is fashionable. You should feel good in what you are wearing.”

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Darcy: “Before you are going to take a “style risk” is there something you might say to your self to encourage the risk.”

Payton: “”Is it too much? (laughing)” I typically have to talk myself down rather than up, but mostly I don’t get concerned. I do consider if things are appropriate for a certain occasion and I always remind myself that my husband and I need to look like we are going to the same place. I can’t look like I am going to the ball, while he looks like he is going to play a round of golf.”

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Darcy: “What are some of your goals with fashion?”

Payton: ” My goal was to make a living with fashion, social media, and in NWA; then I got a job at Btiques, so I really just want to continue growing in this path. I also want to make women more comfortable with themselves. The attitude of “only you can pull that off” is self-limiting. I don’t want women to feel that way.”

The details for the clothing in this shoot are basically as follows: thrifted. Pretty awesome! Payton informs me that she goes thrifting two, sometimes three times a week, and she always hits the dress racks. Her jewels are vintage from Mae’s Emporium and the shoes are from Target. I am pretty sure you love her even more now!

I had a great time hanging with this girl for a few hours snapping some photos and just talking about fashion and life. She is truly committed and confident. I learned a lot from her and I hope you luvvies do too. Below is her professional Bio and links to her blog and instagram. I highly recommend following her in some capacity and downloading the Btiques App for your iPhone.

Payton Rosenzweig Bridewell is a native of Fayetteville. After graduating from Tulane University in New Orleans, she spent five years working for Procter & Gamble on the CoverGirl and Olay brands. Payton has always been a fashion-enthusiast (find her on the blog, thewindowshopper.org or see her work for NWAFWstyling and modeling in publicity photoshoots for local stores) and is practically a fixture in local magazine, Citiscapes.

Payton recently left the corporate world to join the Ark Challenge-winning shopping application, Btiques. Btiques is a free service that allows iPhone/iPad users to shop local boutiques directly from their phones. The app changes the shopping game; it allows users to find, follow and shop the newest boutique looks on the go! Payton jumped at the chance to join the startup and is working with co-creators Sara Beck and Will Carter to introduce the app to the fashion-forward of NWA, Arkansas and beyond.

Payton on facebook@mspayton on instagram, @the_mspayton on twitter

Download Btiques from the app store on your iPhone or iPad

@btiquestagram on Instagram

@btiques on Twitter

facebook.com/btiques

the window shopper

“I’ve always loved playing dress up.”

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“I’m really into wearing bathing suits as tops right now.” Payton and her Dad

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“He is always my best accessory.” Payton and her Husband

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The Window Shopper

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The Window Shopper: Behind The Scenes

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See the original post on NWAFashionWeek.com and {click} for all the photos.

Photography:  Mallory Berry| web | fb | insta | email

Hair: Taylor & Lindsey of Guillotine Hair Lounge| [web | fb | insta | 479.582.8770

MUA: Kory Tyler Simpson @ MAC  | web | insta | email

Stylist: Payton Bridewell | web | fb | insta | email

I was incredibly lucky to find a few really talented people that all got along and liked working together. We were united by love for fashion and community. These wonderful people helped me on many of the shoots.

Mallory & Kory actually worked with me on my wedding day. I was pretty thrilled anyone that dealt with me as a bride wanted to work with me again. I literally cannot say enough about these amazing people. And yet, I don’t have the words. So very thankful.

Guillotine (Taylor + Lindsey)
Guillotine Hair Lounge had literally opened their doors a couple of weeks before we began (January 2013). The first time we worked together, Taylor said to me, “I don’t know you yet but I will love you” and the feeling was mutual. Guillotine is downtown, right by the Striped Pig. It’s easy-going and the fridge is stocked. We drank champagne and sat on the porch. I’m hooked because they fun as hell to hang out with and are also freaking good at doing hair. Lindsey was actually Taylor’s student and T handpicked her when she opened the salon.
Taylor has been doing hair for 13 years, nine of which were spent educating. She was the artistic director for wella usa as well as education leader for the Paul Mitchell school in little rock for the past five. She loved her position teaching, but desperately wanted to get back to nwa and is about to celebrate the year anniversary of being back one year.
Lindsey moved to Fayetteville less than four months ago. She recently finished her classes with imagine: a Paul Mitchell partner school in LR. She then worked at an educational focus salon in Russellville. Both Taylor and Lindsey told me how focused they are on learning, improving and education in general. And they practice that. They’re always describing the steps of what they’re doing.
Taylor told me she’d always wanted to open her own space, “I wanted it to be different from other salons. I wanted natural products but with creative license.” Guillotine carries evo care and pravana color. She wanted the salon to be as much a place to chill out, chat and have a cocktail or read a book. I can tell you that vibe is already prevalent. I’ve turned the place into my dressing room and they didn’t bat an eye. Taylor said, “I want it to be a team atmosphere. I want our clients to feel comfortable going back and forth between everybody that works there. Which is also very different from conventional salons. What this does is it allows us to focus on the client, instead of focusing on our individual paychecks. What’s not to love about that? We love doing any kind of session styling! We also do trainings on everything from extensions, to color formulations and placement, to curly girl cutting and precision cutting. We also do lots of webinars! Our passion is education, first and foremost. We are lucky to be in an industry that promotes learning and growth, why not capitalize on that?”
Kory Tyler
Kory told me his love affair with cosmetics started seven years ago. He picked up an eye shadow brush and hasn’t put it down. There is an absolute art form and an incredible amount of talent involved. The face is the makeup artists’ canvas. Kory works Mac but has been gaining momentum (and a reputation for excellence) enough to outsource / freelance. While k loves sharing a client’s vision for their look on a special occasion, he ultimately wants to create his own cosmetics line.
Interview with MGB
The Window Shopper: Tell me a lil’ about you?
Mallory: I’ve always been heavily involved in the visual arts, inspired by beauty, aesthetic, simplicity and nuance. From playing with my parents’ film cameras and polaroids when I was younger to making friends pose for me during high school, I’ve always been fascinated by the ability to preserve an instant, an expression, even a feeling. I was fortunate enough to have the opportunity to study beneath two major photographers, Steve Newby from Dallas and Steve Nozicka in Chicago; following this I began my business, seven years ago, primarily in portraits. I try to keep my images organic and airy and I am influenced by the raw qualities of film photography. I approve neither of under-editing nor over-editing, so I strive to present images that contain a hint of ideal while maintaining their core purity and nature. But I’m also no stranger to edgier imagery with artificial lighting if I feel it’s best for the subject or message.
TWS: Why fashion week?
Mallory: In addition to a desire to support local shops and designers, I am enamored with conceptual shoots, stylized sessions, and editorial photography; I knew any involvement in fashion week would be rewarding. Northwest Arkansas has so many incredible and talented individuals, and I was excited to collaborate with some of the best! Plus I love my lil Payton doll.
Mallory, Taylor, Lindsey and Kory have worked their asses off for me and the window shop with a goal of helping people in need in our community and promoting collaboration among local businesses. There is such a wealth of talent in our area.

The Window Shopper Previews Art Amiss

[CLICKABLES! see the –> original post & –> all the photos]

I wasn’t exactly familiar with Artamiss before becoming involved with NWAFW. As I said, I had already worked with Mel @ Mayapple. We got along really well and I love the one stop shop she has going with Mayapple (hair/makeup/clothes). When she asked me to put a few of the Art Amiss designers in The Window Shop, I readily agreed. Black Cherry & Good Things were the shops that really wanted to participate. I’ve been a Black Cherry fan since Leea opened. She even put me in a unitard for her instagram recently. So I knew it would be fun to show a few things from there. I had seen Good Things and maybe popped in on my way to Dark Star but didn’t really know what it was about. I met Jessy, the owner/designer and found that she has a passion for organic fabric, processes or practices. That carries over into her boutique and the clothing she carries is either made of an organic fabric or the company employs green practices. I have to admit that, at first glance, the store didn’t carry clothes that I would normally buy. However, I quickly understood that what I could love about Good Things were the basic. Tanks, tees, yoga pants, jackets but mostly bralets. Jessy was not sure what I was going to do with the bralet I took for the shoot but as you may know, skin is in. Everything in moderation, right?

Celi is an art student that Mel asked to shoot for us (Mallory was out of town) and she was really good. It was cool to work with someone that has a different aesthetic and doesn’t know all the faces I’ve already made…At one point Celi told me to “do something with {my} hands”. We got into a friendly rapport.

Mel gave me two different hair & beauty looks. 1. Princess hair complete with a braided bun at the crown with minimal makeup and glossy lips 2. Messy side braid with giant false lashes on the bottom! Needless to say, we had fun.

Leea from Black Cherry came along for the party, she gave me some posing pointers, which I had trouble remembering. We talked about marriage and boys and how to get men to clean. Mel ordered pizza for the group, which annoyed me because I was about to pour into a leopard unitard. Anyway, we had a blast and I hope you enjoy!

I’ve gleaned more info on Art Amiss, Black Cherry, Good Things & Mayapple for your reading pleasure. These ladies will be showing on the runway Thursday but I know you can’t wait so you must try to stop by Arsagas at the Depot tonight from 7pm on. The coffee shop is hosting an artist appreciation exposition put on by Art Amiss. I’ll be heading there after I sip & see at Vetro 1925 (in my LBD, natch).

Good Things’ Jessy Lang majored in Apparel Studies at the University of Arkansas and then worked in product development at the Wal-Mart corporate office for eight years. She opened Good Things in 2008. She describes the store as an extension of her lifestyle and values. She explains, “I like simple, natural, pretty things. I wanted to support positive and good things in my business and also make it easier for others to support those things, and look our best while doing it.”

Jessy told me she is inspired by every girl with big dreams, a huge heart and a great sense of style. She admires women who are motivated to do great things for their communities & world but also look fabulous doing it.

Black Cherry Vintage opened in the summer of 2012. Leea Lee saw a need for a retro woman’s clothing store in Fayetteville and she’s been delivering ever since with feminine silhouettes, beautiful dresses, fun t-shirts and enviable separates. Somehow she finds the time to be an active roller derby girl & play with her (relatively) new hubby, Spencer.

ARTAMISS | web | fb | email |

MAYAPPLE SALON & BOUTIQUE | web | insta | fb | email |

GOOD THINGS BOUTIQUE | web | fb | insta | email |

BLACK CHERRY VINTAGE | web | fb | insta | email |

PHOTOGRAPHY: Celi Birke | web | fb | insta | email |

HAIR & MUA: Melissa Arens of Mayapple | web | insta | fb | email |

STYLING: Payton Bridewell | web | fb | insta | email |

Art Amiss is a not-for-profit art collective based in
Fayetteville, AR created with the express purpose of providing services for artists living in, working in, or from Arkansas.

The organization is composed of 5 board members. We host
semi-annual events for all medias and are interested in working in conjunction with artists all over the state to increase the artistic awareness in our local environments. More @ artamiss.org

The Window Shopper’s MACA Musts

[CLICKABLE: see all the photos from the shoot!}

MACA CLOTHE | 745 E Joyce BLVD Suite 118 | Fayetteville | 479.935.4235 |emailweb | insta | fb
Photography: Mallory Berry [web | fb | insta | email]
Hair: Taylor & Lindsey of Guillotine Hair Lounge [web | fb | insta | 479.582.8770]
MUA: Kory Tyler Simpson @ MAC [ insta | email]
Stylist, Writer, Model: Payton Bridewell [web | fb | insta | email]

Hi beautiful people! Are you caught up on the window shopping  happening for NWA fashion week? So far I’ve featured MaudePlato’s Closet & Mae’s Heirlooms. Now that NWAFW is less than a month away, it’s time to really gear up for March 13-16! *get tickets *plan outfits  It’s less than a month away, have you gotten your tickets? I think NYFW has really gotten me in the mood for glamour, and speaking of…

MACA Clothe is in the window shop this week! I have been dying to share these ensembles with you. MACA is a new favorite of mine, I was actually able to pair some of my very favorite items with my finds. I can’t tell you how many staples/basics they have in stock right now and I assume, always. Jeans. Blazers. Color. Jewels. It was very difficult to choose.

MACA’s Mandy Rogers told me she is obsessed with Gwen Stefani, Chanel and her three furry babies. She’s the personification of a “fireball”. When I met her in late January (to peruse the store), I was immediately put at ease by her gregariousness but fully intimidated by her chic ensemble and fabulous makeup, complete with false lashes. She later confessed that she had been in a photo shoot for MACA earlier that day. PHEW. I was worried she was able to run a business and apply lashes daily. Having met her, it wouldn’t be a surprise.

Mandy opened MACA’s dapper doors in 2007. The store leans toward edgy and trendy but budget-friendly. The store carries gobs of denim, shoes, jewelry in addition to the tops/dresses/bottoms you might expect. Did you know they’re online? Their webstore has a huge selection and everything purchased online is shipped within two days for a flat rate of $6 anywhere in the US! How’s that for service? If you’ve met Mandy, you know that she loves to make people happy; this is obvious when you walk into her store. MACA endeavors to provide affordable/attractive variety for the girl that is confident, fun loving and ahead of the fashion curve. On the MACA girl, Mandy says, “she has no rules and is not afraid to fall in love… MACA love!”

So…I have something really REALLY exciting to tell you. MACA is generously offering 15% off of the items I featured through the end of February {mention WINDOW SHOPPER at checkout}! This would be a fabulous opportunity for you to get ready to strut at NWAFW. Almost everything can also be purchased online, so the convenience factor is at an all-time high. If shopping is your cardio, the shop provides free gift wrap, alterations and custom spray tanning.

MACA takes over the runway on Saturday, March 16th!

About our shoot:

Taylor and Lindsey @ Guillotine helped me with a petite rocker faux-hawk in the front and spirals in the back for the first few looks. It was super easy to let down for a few of the later looks. It just cascaded into curls.

On the beauty, I have a confession. We had a little shoot the night before and Kory (from MAC) couldn’t make it the next day. I told him I wanted to attempt to keep the makeup on and try to make it work. He is really, really good. A little concealer and lips and my makeup was good to go!

Vetro 1925 was an absolute delight to have as a backdrop. They are very fashion-friendly and even made me a cocktail! They’re hosting NWAFW’s LBD event on Monday, March 11th, so don’t miss that!

Mallory @ MGB Photo is absolutely amazing. She actually shot my wedding and has done all the photography for these shoots, save for Mae’s. She and I have built a really good rapport, so it’s great that she can tell me to put my chin down or to suck in. She’s great at taking random/normal backdrops and making them appear high end. I feel very fortunate to have these artists on my team!

OUTFIT DETAILS:

click to purchase  à MACA OVI blue blazer | worn with vintage tropical strapless dress – all that jazz, turquoise beads – Mae’s, heels – target, earrings – thrifted

MACA Xtaren nude sequin tank dress (purchase in store) | worn with sweater – Moda International, heels – charles david, vintage earrings – grey dog, cuff – forever21, necklace/locket – mae’s | location: Vetro 1925 Ristorante

MACA onemanband. by Emily Smith handmade bustier (purchase in store) | worn with sweater skirt – My Michelle, blazer – Georges Marciano, heels – banana republic, necklace – forever21

purchase à  MACA Rehab black pleather pleated skirt | worn with swimsuit as top, heels/necklace – forever21, bracelets – thrifted  | location: Vetro 1925 Ristorante

MACA !iT flare jeans (purchase in store) | worn with crop top – banjo via grey dog, DIY flower wreath, sunnies – a gas station pick up, wedges – bamboo

click to purchase à  MACA OVI white blazer leather collar | worn with tank – gap, polka dot shorts – grey dog, heels – forever21, sunnies – ultra studios

The Window Shopper marvels in Mae’s Emporium

photo by Jade Howard

photo by Jade Howard

[CLICKABLE: see ALL the photos]

NWAFW March 13-16, 2013 The Chancellor Hotel

MAE’S| 352 N West Ave, Fayetteville | 479-575-9626 | fb | insta | email
Photography: Jade Howard [web | insta | email]
Hair: Jenn Harbour of Ultra Salon [web | fb | email]
MUA: Fallon Yockey of Luxe Beauty [ web | fb | insta | email]
Stylist, Writer, Model: Payton Bridewell [web | fb | insta | email]

*window shopper photo by Mallory Berry of MGB Photo

favorite maes

So… you can see that I love Mae’s (let me count the ways). This collage is a mix of outfits from the past year or so, each one contains an element from Mae’s Heirlooms .. Click à here for all things tagged with Mae’s on The Window Shopper.

Mae’s Emporium (or Heirlooms – it’s listed as both on various outlets) is unlike any store I’ve ever been in. It holds the stuff of dreams. The vintage/antique bauble boutique is housed in a room the size of a tin can. It’s very small but packed to the literal brim with sparklers and trifles from almost every era. Jessica Graham, the lady of the shop, opened Mae’s nearly five years ago after a stint of successful trunk shoes. The shop has since become an institution for avid collectors and date-party-bound sorority girls alike. She, along with the two close friends that convinced her to set up shop, is and has always been a vintage jewelry enthusiast. They saw the opportunity to translate their zeal into a completely individual offering for our area. The shop has a short week {w-s 11 to 4ish} but it’s not for a lack of merchandise. At any time, there are pieces from the 1860s to the 1980s and almost every time in between.  Jess loves the history behind each shiny thing and that inspires her to travel far and wide in search of pretties. She tries to stay close to home for most searches, though. She (like most of us) attempts to keep her money in NWA when she can, plus she has two adorable young sons.

In my opinion, what’s extraordinary about Mae’s isn’t just its distinct place our community; it’s the range of items available, the multiple price points (multiple options for $8 to $800, most in the bottom half of that array), and quality wares. A rival just doesn’t really exist anywhere else. Take a gander at the gorgeous, expertly-styled snaps on the store’s instagram, maintained by Jess, of course.

by Jade Howard

I feel like this picture is a perfect representation for what happens each time I stop in Mae’s. I’m like, “I’m here! Make me sparkle!” I feel like I’m bursting in, bull-in-a-china-cabinet style, every time I walk into the teeny shop. Blink and you’ll miss it from the outside, the small space is a veritable treasure trove past the front door. Personally, I have always preferred pretty over practical in a gift, especially from a man. Every holiday that implies gift-giving, I tell Ro (my hubby) that I want something sparkly. He usually delivers. But, I have no qualms buying jewelry for myself. I could complete any ensemble with something fabulous from Mae’s.  I’ve worn my finds all over the place, to my rehearsal dinner, to Razorback games, to events, to work, to everything. Each piece is one of a kind and reminds me of a special time in my life.

Jess, on the origin of her store’s name:

Seven years ago (while I was still doing independent trunk shows) I bought a locket to chop for parts from a dealer in Texas. I unpacked the box of estate spoils to find a handwritten note that warranted a change of heart…the note read;

“I hope that you enjoy this necklace. I have owned it myself for over 25 years and it’s time to pass it on. It belonged to one Ella Mae Prothrow- a gift from her husband, Samuel “Boss” Cain, for her birthday. That would have been in May of 1885- give or take a year or two. Her beloved husband died in a mill accident the very day he gave her this. She wore it every day until she died at the age of 92 and never remarried. Theirs was a great love story I have cherished and I hope you will too. It should be worn and shown- enjoy!”-Fanny B

After such a tale how could I do anything to it but preserve it? Not only does that piece hang in Mae’s under glass, but we took her name as well- and MAE’S it was :)

 

Mae’s is partnering with Lola on the runway Friday night of NWAFW 2013 (3/15). I know I can’t wait…

 

Details:

All jewelry from Mae’s, styled by Jessica Graham & Payton Bridewell

Dresses/Shoes – Payton’s own | Black Dress – Ann Taylor (thrifted) | Floral, White Eyelet, Teal Dresses – Vintage (Cheap Thrills)