So… turns out it’s really fun shopping for a wedding dress when it’s not for your wedding day. Want to play in a beautiful gown for a day and then give it back with no damage done to your pocket book? Yes, please.
I met up with Farron & Deja at the She Said Yes store in Rogers. We easily fell into conversation about fashion and weddings and dresses (oh my!). Farron told me, “Brandi opened the store after shopping for her own wedding. She realized there was nothing in the area that provided the level of customer service or selection that you could find in bigger cities. So, she left her corporate job behind and opened She Said Yes to fill that void.” And fill the void it has for nine years and counting. Since 2004 She Said Yes has helped over hundreds of brides locally and across the country to find the dress that bring them to say “yes”. But they aren’t sure how many exactly…they don’t keep count. They’re too busy focusing on the bride at hand and making sure she finds the dress of her dreams.
I went into the appointment sure that they would let me leave with a couple of formals that I could whip up a situation where I would wear a formal in my everyday life. However, Farron quickly told me that they were only showing bridal on the runway at NWAFW. So, would I be down to be a bride again? Ummmm yes!
I decided that we should find a few dresses that weren’t too bridal. But that was my only qualifier. For my own wedding, I did not want strapless, only because that’s what you see the most of. For this, no such rules. Farron & Deja took me back to the dressing rooms where there were a few gowns left over from a recent sample sale. We ooohed and ahhhed and they quickly beckoned me to strip. You get really close with anyone who helps you in or out of bridal couture – take it from me. Farron & Deja saw me completely nude within moments of our first meeting.
We found a gorgeous Anne Barge ball gown (a blush silk taffeta gown featuring a beautiful rouched drop-waist bodice that softly flows into a full skirt full of romantic pickups) that was so delightful and princess-like. We went back out into the showroom and I began gravitating toward lace. We eventually happened upon a lacy Romona Keveza (blush silk shantung fitted, with Alencion lace overlay; featuring a beautiful lace illusion sweetheart neckline and soft sweep train) that was sweet and perfect in its simplicity. I told the girls I was feeling an “I skipped my wedding because I wanted to party” vibe for the window shop and they were totally down. Seeing so many brides on the regular, they seemed to get excited about the fashion aspect as much of more than the wedding side. Speaking of the fashionable side of things, they have a very cool concept planned for NWAFW 2014. Farron said the goal is to bring the focus back to the beauty of the dress and how a bride will look in it.
Beauty by Suzannah Files for Crown Beauty Bar | Photos by Darcy Munoz for Hello Luvvy | Styling/Concept: Payton Bridewell for The Window Shopper | Flowers by Pigmint | The jewels are available for purchase at Cheap Thrills