NWAFW 2014 Recap

I’m not going to pretend I didn’t have a fashion-hangover afterwards but all in all it was a ton of fun and quite impressive! I must give a shout out to 3W Magazine/Tres Lifestyle for sending me behind the scenes.

Also, check out Elysian, E. Leigh’s, NA Martin, She Said Yes, SOHO Clothiers, Jodie Franklin, Nicole Shipley in the NWAFW Window Shop! A huge thank you to Mallory Berry, Kory Tyler Simpson, Suzannah Files, Samantha Clark, Darcy Morton Munoz & Celi Birke for their contributions to the Window Shop this year. It was truly a labor of love.

If  you STILL need more, here are all the photos I took during NWAFW 2014. And, my buddy Jess Whalen of Truebadours did badass videos for each night.

NWAFW 2014 Hair


WELCOME! THERE IS A NEW AND EXCITING ADDITION TO THE WINDOW SHOP! VIDEO. JESS WHALEN IS THE ON-STAFF VIDEOGRAPHER AT CRYSTAL BRIDGES. WE RECENTLY BECAME FRIENDS AND HAVE BEEN PLOTTING THIS COLLABORATION. SHE AND HER HUSBAND (HE DOES SOUND MIXING, ETC) HAVE A COMPANY CALLED TRUEBADOURS AND THEY ARE A PRETTY POWERFUL PAIR. DOESN’T VIDEO INTEGRATION ADD SO MUCH TO ANY EXPERIENCE? ESPECIALLY ALONGSIDE A FASHION-FOCUSED PHOTOSHOOT, IT ADDS A STORY BEHIND THE PICTURES. WE HOPE YOU ENJOY IT!

[VIMEO HTTP://VIMEO.COM/83822565]

FOR THE PART II OF THE 2014 NWA FASHION WEEK WINDOW SHOP KICK-OFF, I WANT TO INTRODUCE YOU TO NICOLE SHIPLEY. SHE IS THE HAIR CHAIR FOR NWAFW; THAT ROLE MEANS SHE IS IN CHARGE OF ALL OF THE STYLISTS THAT VOLUNTEER THEIR TIME FOR THE RUNWAY SHOWS. FROM CONCEPTION TO EXECUTION, NICOLE MAKES SURE IT ALL GOES SMOOTHLY. IN ADDITION TO THE HAIR CHAIR POSITION, SHE IS A FULL-TIME STYLIST AT STUDIO 8 IN FAYETTEVILLE. HER ENTRÉE INTO HAIR STYLING IS SELF-DESCRIBED AS UN-GLAMOROUS. HOWEVER, I DISAGREE. SHE STARTED STYLING HAIR ON THE SIDE AS A WAY TO PUT HERSELF THROUGH SCHOOL.  SHE QUICKLY REALIZED THAT SHE TOOK TO THE SCISSORS AND ENJOYED HER PART-TIME JOB MORE THAN SHE EVER EXPECTED. WHEN SHE SAID SHE HAD BEEN PRACTICING FOR 10 YEARS, IT IMMEDIATELY AGED ME. BUT THAT’S BECAUSE I’VE KNOWN HER SINCE WE WERE YOUNGINS – WE GREW UP TOGETHER IN FAYETTEVILLE.  SHE HAS ALWAYS BEEN TALL AND BLONDE WITH A MODEL FIGURE. SHE’S ALSO INCREDIBLY KIND AND FUNNY BUT DOESN’T TAKE HERSELF TOO SERIOUSLY. NICOLE HAS PERFECTED HER TOMBOY-CHIC UNIFORM – OPTING FOR STYLISH COMFORT PAIRED WITH STATEMENT PIECES (LEATHER SWEATS & A TANK FOR WORK / SKINNIES AND A VINTAGE FUR FOR OUTINGS).  SHE GRAVITATES TOWARD CLOTHING THAT IS SLIGHTLY ANDROGYNOUS (WHICH TOTALLY WORKS FOR HER CHILL PERSONALITY AND TALL STATURE), STICKS TO SOLID COLORS PAIRED WITH EDGIER PIECES AND LOTS AND LOTS OF BLACK.
with Nicole Shipley
NICOLE RECOMMENDS HAIR TRICKS/SHORTCUTS THAT ARE SUPER SIMPLE. SHE ADVOCATES GOING TO SLEEP WITH A STYLE IN YOUR HAIR (FOR EXAMPLE: BRAIDED, BUN/S, LOOSE PINS – SET SO THAT YOU WAKE UP, SHAKE IT OUT, TOUCH IT UP AND GO.  TO CONTROL FRIZZ YOU HAVE TO KNOW WHERE IT COMES FROM, EACH STRAND OF HAIR HAS A CUTICLE LAYER THAT RUNS DOWN THE HAIR SHAFT SO DIRECTING THE DRYER DOWN THE HAIR SHAFT WILL GET YOU ONE STEP CLOSER TO A SMOOTHER FINISHED PRODUCT.  IN CREATING AN UNDONE LOOK, SHE SUGGESTS BLOWING OUT YOUR FRAME FIRST (THE BANGS AND HAIRLINE AREA BECAUSE IT’S WHERE ANYONE YOU SEE WILL FOCUS) THEN BLOW-DRY THE REST BEFORE WORKING IN YOUR FAVORITE PRODUCT (SEA SALT/DRY CLAY/DRY SHAMPOO/OIL OR MOUSSE). THIS SPRING, NICOLE PREDICTS WE’LL SEE MORE STRAIGHT/UNDERSTATED LOOKS, TUCKED BACK BEHIND THE EARS AND SMOOTH, UNKEMPT / FUZZY TEXTURES, LOOSE (ALMOST FALLING OUT) BRAIDS AS WELL AS SLEEK, POLISHED OR LOW SLUNG PONY TAILS.

Davines Products

I HAVE ONE PARTICULAR MEMORY OF A PARTY SHE HAD IN JUNIOR HIGH WHERE WE PLAYED SPIN THE BOTTLE AND DANCED TO “NO DIGGITY”. NOT MUCH HAS CHANGED. SHE’S STILL A BLAST. I WAS THRILLED TO HAVE AN OPPORTUNITY TO WORK WITH HER; CONSIDERING I’VE HEARD (ONLY) RAVE REVIEWS ABOUT HER SKILLS. NEEDLESS TO SAY, SHE WAS IMPRESSIVE – SHE BROUGHT PROPS! A BIG PROPONENT OF DAVINES, SHE USED SEVERAL OF THEIR PRODUCTS (SEE WHICH ONES BELOW) TO CREATE FOUR-FIVE LOOKS FOR ME ONE EVENING IN MID-DECEMBER. PHOTOS BY MALLORY BERRY

THE (NOT-SO) CLASSIC PONYTAIL

THE FRENCH

TWIST

UNSTRUCTURED CURLS

MINI CRIMPED!

I ASKED NICOLE TO TELL ME HER FAVORITE LOOK OR STYLE TO GIVE SOMEONE IN HER CHAIR. SHE QUICKLY TELLS ME SHE PREFERS TO DO WHATEVER HER CLIENT FEELS CONFIDENT WEARING. “IF SOMEONE FEELS GOOD ABOUT THE WAY THEY LOOK, THEY CAN PULL OFF ANYTHING.” TOO TRUE, NICOLE, TOO TRUE.

GET THE LOOK


| PAYTON BRIDEWELL > @MSPAYTON > THE WINDOW SHOPPER > NWA FASHION WEEK 2014 | HAIR NICOLE SHIPLEY > @NICO_TICO > STUDIO 8 | PHOTOS MALLORY BERRY > @MGB_PHOTO > MGB PHOTO | VIDEO > JESSICA WHELAN > @TRUEBADOURJESS > THE TRUEBADOURS |
SHOT ON LOCATION AT STUDIO 8 IN FAYETTEVILLE ARKANSAS / #NWAWINDOWSHOP #NWAFW #THEWINDOWSHOPPER #MGBPHOTO #NWAFASHIONWEEK #BEAUTY #NWABEAUTY #HAIR #SPRING14 #VLOG #VIDEO #TRUEBADOURS #COLLABO #STUDIO8 #NICOLESHIPLEY

NWAFW 2014 Beauty

NWAFW 2014 Window Shop-4263
TO KICK OFF THIS YEAR’S WINDOW SHOP, I WANT TO HIGHLIGHT THE WORK OF THE TWO TALENTED BEAUTY CHAIRS. NICOLE SHIPLEY (HAIR) AND JODIE FRANKLIN (MAKEUP) ARE RUNNING AROUND FOR MONTHS BEFORE – AND CONSTANTLY DURING THE WEEK OF – NWAFW. THEY’RE IN CHARGE OF ALL OF THE ARTISTS WHO VOLUNTEER DURING THE SPRING SHOWS TO CREATE THE LOOKS WE SEE ON THE RUNWAY. FIRST UP, JODIE…
THIS WILL BE JODIE FRANKLIN’S THIRD YEAR AS THE BEAUTY CHAIR OF NWAFW. HE STARTED WITH THE INAUGURAL EVENT IN 2012. IT’S BEEN A FORTUITOUS RELATIONSHIP FOR JODIE. AFTER HIS FIRST YEAR IN THE ROLE, BEAUTY SPONSOR L’OREAL WAS SO IMPRESSED WITH HIM; THEY RECRUITED HIM TO BE THEIR MAKE-UP PROFESSIONAL IN NWA. IN ADDITION TO HIS BEAUTY RESPONSIBILITIES, JODIE ALSO HAS TWO FULL-TIME JOBS. HE’S THE ON-STAFF MAKE-UP ARTIST FOR THE NEW DEAD SWANKY DRY BAR AND A SUCCESSFUL REAL ESTATE AGENT WITH LINDSEY. JODIE AND I KNEW EACH OTHER THROUGH OUR WORK WITH FASHION WEEK BUT HADN’T GOTTEN THE PLEASURE OF SPENDING MUCH TIME TOGETHER, SAVE FOR THE RATHER FREQUENT RUN-INS WE’VE HAD AT THE LOCAL GOODWILL’S. I HAVE ALWAYS BEEN VERY IMPRESSED BY HIM. HE IS TALL AND TRIM WITH A LOVELY SMILE. HE’S TYPICALLY DRESSED IN BLACK BUT IT HAS MORE OF A FASHION EFFECT THAN A GOTHIC ONE. FOLLOW HIM ON INSTA FOR A CLOSER LOOK AT HIS AESTHETIC.
NWAFW 2014 Window Shop-4299
I ARRIVED TO MEET JODIE AT THE DEAD SWANKY DRY BAR AND WE HAD EXACTLY ONE HOUR TO DO THREE BEAUTY LOOKS. HE TOLD ME UPON ARRIVAL THAT HE HAD A MINOR SURGERY SCHEDULED LATER IN THE DAY. I WAS A LITTLE ALARMED BUT HE WAS UNFAZED AND WE IMMEDIATELY GOT TO WORK.
NWAFW 2014 Window Shop-4260
THE FIRST LOOK WAS NATURAL. WE BOTH SAW THIS ALL OVER THE SS14 RUNWAYS. BUT LOOKING BARELY THERE IS NOT THE SAME AS GOING BARE. JODIE TOLD ME THAT THIS LOOK IS KNOWN AS “PRIMED” IN THE INDUSTRY AND BACKSTAGE AT FASHION SHOWS. THE HEAD MAKEUP (MU) ARTIST WILL GIVE INSTRUCTIONS TO HIS/HER STAFF TO “PRIME THE MODELS”. IT CONSISTS OF CONCEALING, PRIMING AND PREPPING WITH A DASH OF SCULPTING. TOPPED WITH MASCARA & HIGHLIGHTER, THE GOAL IS TO LOOK HEALTHY & FRESH.
TIP/TRICK: FOR COVERAGE, SPREAD CONCEALER UNDER YOUR EYES THEN ALL THE WAY TO YOUR HAIRLINE & TO PREVENT SHADOWS LATER, USE A CONCEALER BRUSH TO ADD POWDERNWAFW 2014 Window Shop-4249NWAFW 2014 Window Shop-4240
OUR SECOND LOOK WAS COLOR -FOCUSED. I WAS PARTICULARLY ANXIOUS TO TRY A PUNCHY POUT. I LOVED THE ORANGE JODIE APPLIED. WHILE I AM ON THE ADVENTUROUS SIDE WITH MY LIP COLOR IN REAL LIFE, I GRAVITATE TOWARD DARK OR TRUE REDS. WE ADDED THE LIP, A SWIPE OF BLACK LINER AND THAT WAS IT. I BEGAN TO APPRECIATE THE CONCEPT OF BEING “PRIMED” AS THE TRANSITION FROM FIRST TO SECOND TOOK LESS THAN THREE MINUTES.
TIP/TRICK: DON’T USE MASCARA ON YOUR BOTTOM LASHES FOR VERY DRAMATIC LINER LOOK ON YOUR UPPER LIDSNWAFW 2014 Window Shop-429620140106-115538.jpg
LASTLY,  WE DECIDED TO TURN UP THE VOLUME. JODIE ADDED FALSE LASHES, RED LIPS AND BLUSH TO THE HIGH HEAVENS – POOF! –  I WAS RUNWAY READY. IN A FEW SIMPLE STEPS, MY LOOK WENT FROM POLISHED TO PIN-UP.
BELIEVE IT OR NOT, WE FINISHED ALL THREE LOOKS IN UNDER AN HOUR. THE MAN TRULY IS A PROFESSIONAL.
TIP/TRICK: BLUSH THE APPLES OF THE CHEEKS AND ALL THE WAY UP THE CHEEKBONE FOR A DEFINED, HIGH-FASHION LOOKNWAFW 2014 Window Shop-430520140106-115559.jpg

L’OREAL HAS PRODUCTS TO HELP YOU ACHIEVE ALL THREE OF THESE LOOKS! 

The Window Shopper’s MACA Musts

[CLICKABLE: see all the photos from the shoot!}

MACA CLOTHE | 745 E Joyce BLVD Suite 118 | Fayetteville | 479.935.4235 |emailweb | insta | fb
Photography: Mallory Berry [web | fb | insta | email]
Hair: Taylor & Lindsey of Guillotine Hair Lounge [web | fb | insta | 479.582.8770]
MUA: Kory Tyler Simpson @ MAC [ insta | email]
Stylist, Writer, Model: Payton Bridewell [web | fb | insta | email]

Hi beautiful people! Are you caught up on the window shopping  happening for NWA fashion week? So far I’ve featured MaudePlato’s Closet & Mae’s Heirlooms. Now that NWAFW is less than a month away, it’s time to really gear up for March 13-16! *get tickets *plan outfits  It’s less than a month away, have you gotten your tickets? I think NYFW has really gotten me in the mood for glamour, and speaking of…

MACA Clothe is in the window shop this week! I have been dying to share these ensembles with you. MACA is a new favorite of mine, I was actually able to pair some of my very favorite items with my finds. I can’t tell you how many staples/basics they have in stock right now and I assume, always. Jeans. Blazers. Color. Jewels. It was very difficult to choose.

MACA’s Mandy Rogers told me she is obsessed with Gwen Stefani, Chanel and her three furry babies. She’s the personification of a “fireball”. When I met her in late January (to peruse the store), I was immediately put at ease by her gregariousness but fully intimidated by her chic ensemble and fabulous makeup, complete with false lashes. She later confessed that she had been in a photo shoot for MACA earlier that day. PHEW. I was worried she was able to run a business and apply lashes daily. Having met her, it wouldn’t be a surprise.

Mandy opened MACA’s dapper doors in 2007. The store leans toward edgy and trendy but budget-friendly. The store carries gobs of denim, shoes, jewelry in addition to the tops/dresses/bottoms you might expect. Did you know they’re online? Their webstore has a huge selection and everything purchased online is shipped within two days for a flat rate of $6 anywhere in the US! How’s that for service? If you’ve met Mandy, you know that she loves to make people happy; this is obvious when you walk into her store. MACA endeavors to provide affordable/attractive variety for the girl that is confident, fun loving and ahead of the fashion curve. On the MACA girl, Mandy says, “she has no rules and is not afraid to fall in love… MACA love!”

So…I have something really REALLY exciting to tell you. MACA is generously offering 15% off of the items I featured through the end of February {mention WINDOW SHOPPER at checkout}! This would be a fabulous opportunity for you to get ready to strut at NWAFW. Almost everything can also be purchased online, so the convenience factor is at an all-time high. If shopping is your cardio, the shop provides free gift wrap, alterations and custom spray tanning.

MACA takes over the runway on Saturday, March 16th!

About our shoot:

Taylor and Lindsey @ Guillotine helped me with a petite rocker faux-hawk in the front and spirals in the back for the first few looks. It was super easy to let down for a few of the later looks. It just cascaded into curls.

On the beauty, I have a confession. We had a little shoot the night before and Kory (from MAC) couldn’t make it the next day. I told him I wanted to attempt to keep the makeup on and try to make it work. He is really, really good. A little concealer and lips and my makeup was good to go!

Vetro 1925 was an absolute delight to have as a backdrop. They are very fashion-friendly and even made me a cocktail! They’re hosting NWAFW’s LBD event on Monday, March 11th, so don’t miss that!

Mallory @ MGB Photo is absolutely amazing. She actually shot my wedding and has done all the photography for these shoots, save for Mae’s. She and I have built a really good rapport, so it’s great that she can tell me to put my chin down or to suck in. She’s great at taking random/normal backdrops and making them appear high end. I feel very fortunate to have these artists on my team!

OUTFIT DETAILS:

click to purchase  à MACA OVI blue blazer | worn with vintage tropical strapless dress – all that jazz, turquoise beads – Mae’s, heels – target, earrings – thrifted

MACA Xtaren nude sequin tank dress (purchase in store) | worn with sweater – Moda International, heels – charles david, vintage earrings – grey dog, cuff – forever21, necklace/locket – mae’s | location: Vetro 1925 Ristorante

MACA onemanband. by Emily Smith handmade bustier (purchase in store) | worn with sweater skirt – My Michelle, blazer – Georges Marciano, heels – banana republic, necklace – forever21

purchase à  MACA Rehab black pleather pleated skirt | worn with swimsuit as top, heels/necklace – forever21, bracelets – thrifted  | location: Vetro 1925 Ristorante

MACA !iT flare jeans (purchase in store) | worn with crop top – banjo via grey dog, DIY flower wreath, sunnies – a gas station pick up, wedges – bamboo

click to purchase à  MACA OVI white blazer leather collar | worn with tank – gap, polka dot shorts – grey dog, heels – forever21, sunnies – ultra studios

The Window Shopper plays in Plato’s Closet

Payton for NWAFW-4164
[CLICKABLE: –> SEE ALL THE PHOTOS FROM THE SHOOT!]
Hi pretty people! I hope you are well and getting excited about NWAFW! Are you following @nwafashionweek on instagram? liked on facebook? Just looking out for you! Isn’t it surprising/wonderful how many fashion conscious people there are in our little neck of the woods? I found a few to help me with this project. They areridiculous talented. Quickly, let me give credit where credit is so very due.
L to R Mallory Berry, Kory Simpson, Payton, Taylor Johnston, Lindsey Wright
THE TEAM:
Photography: Mallory Berry [web | fb | insta | email]
Hair: Taylor & Lindsey of Guillotine Hair Lounge [web | fb | insta | 479.582.8770]
MUA: Kory Tyler Simpson @ MAC [ insta | email]
Stylist, Blogger, Model: Yours Truly, Payton Bridewell [web | fb | insta | email]

Ok, did you catch my first NWAFW Window Shop collaboration with Maude? If not, head –> here !
If so…let us venture on! Up next, window shopping in Plato’s Closet.
 was thrilled to hear that Plato’s Closet (PC) was participating in NWAFW. I am in my element buying resale. I was already a stopping by PC on occasion, attempting to sell clothes and typically buying some instead. I’m a treasure-hunter by nature and I enjoy perusing and browsing. I tell myself I won’t buy unless I can’t live without it. But I’m really good at convincing myself of that, especially with the affordability factor. I almost always find something special hiding/wait! They recently opened a new, much larger location, everything is really streamlined and they have GOBS of shoes in every size. Just last night, I went back and found some Jeffrey Campbell cutout platforms (regular retail: $100+/ PC: $20).I found Marc Jacobs, DVF and all kinds of name brand jeans almost immediately. I kept my closet in mind and settled on a mix of pieces. As their Facebook page explains, Plato’s Closet “specializes in gently used clothes and accessories for teen and twenty something girls and guys”. They will also pay cash for clothes, if they’re on trend (mine usually aren’t…boo) and allow shoppers to drop off their stuff and leave, returning anytime that day. I don’t know for sure but I think that several of the boutiques send stuff there after the current season… I can’t wait to see what PC shows on the runway because I love that we have the option to buy “green” clothing that is has been worn and loved and is now CHEAP! I’m not kidding when I tell you that you could spend HOURS in there and not see everything. Thus, I was able to widen my range at PC and pulled favorites from my personal collection to create looks.
Staci Deal is the proprietor of the local Plato’s Closets. With her family, she opened the Fayetteville location in 2008. They quickly expanded to Rogers and Fort Smith in 2009 and 2010 respectively. Staci and her husband (Rob) have three dogs and spend a lot of their free time outside. She’s obsessed with Rachel Zoe & Taylor Swift and says that “fashion is everything.”
So I styled & piled. My team fluffed & puffed. Then magic! Oh and keep your eyes peeled for my hubby as a very handsome prop in one look :)

ALL THE PHOTOS FROM THE SHOOT IN THE NWAFW ALBUM –> HERE.

Details
1. Plato’s Cisano red cotton pant | worn with red Pendleton blazer, black tank from Maude, Stuart Weitzman heels, earringsMae’s (location: Dickson st inn)
2. Plato’s Rory Beca long black sheer skirt | worn with Stefanie peter pan blouse, Jessica Simpson heels, Target sunnies, Kate Spade ring
3. Plato’s Judith March silk china blue strapless dress | worn with forever 21 leaf necklace, Stuart Weitzman heels (location: Dickson st inn)
4. Plato’s free people beige tank dress | worn with vintage scarf, bow Forever21 necklace/earrings, Michael Antonio heels, Bebe fuzzy (location: Dickson st inn)
5. Plato’s Danny & Nicole striped blazer | worn with unlabeled vintage white mini, vintage baubles from Mae’s & Cheap Thrills, Kate Spade cocktail ring, vintage belt, Jeffrey Campbell platforms {on Ro – thrifted pinstripe suit, ray bans} (location: Dickson st inn)
Most vintage is either locally purchased at thrift shops or Cheap Thrills in Fayetteville, AR
Special thanks: the Dickson Street Inn in downtown Fayetteville for being quite the gorgeous backdrop / to my hubby for being a handsome prop