Heidi K has launched a lifestyle website for AOL among the many other things she’s involved in. She does things like a summer run challenge (running with different super models: Miranda Kerr, Coco Rocha et al) and daily outfit postings. The Cut calls it 1/2 Goop, 1/2 Oprah and I think she’s likable so I’m not too judgmental.

PS: I ran yesterday and it was a pathetic, pitiful sight. Maybe I need to run behind Miranda Kerr to get me motivated.