To kick off this year’s window shop, I want to highlight the work of the two talented beauty chairs. Nicole Shipley (Hair) and Jodie Franklin (Makeup) are running around for months before – and constantly during the week of – NWAFW. They’re in charge of all of the artists who volunteer during the Spring shows to create the looks we see on the runway. First up, Jodie…
This will be Jodie Franklin’s third year as the beauty chair of NWAFW. He started with the inaugural event in 2012. It’s been a fortuitous relationship for Jodie. After his first year in the role, beauty sponsor L’Oreal was so impressed with him; they recruited him to be their make-up professional in NWA. In addition to his beauty responsibilities, Jodie also has two full-time jobs. He’s the on-staff make-up artist for the new Dead Swanky Dry Bar and a successful real estate agent with Lindsey. Jodie and I knew each other through our work with fashion week but hadn’t gotten the pleasure of spending much time together, save for the rather frequent run-ins we’ve had at the local Goodwill’s. I have always been very impressed by him. He is tall and trim with a lovely smile. He’s typically dressed in black but it has more of a fashion effect than a gothic one. Follow him on insta for a closer look at his aesthetic.
I arrived to meet Jodie at the Dead Swanky Dry Bar and we had exactly one hour to do three beauty looks. He told me upon arrival that he had a minor surgery scheduled later in the day. I was a little alarmed but he was unfazed and we immediately got to work.
The first look was Natural. We both saw this all over the SS14 runways. But looking barely there is not the same as going bare. Jodie told me that this look is known as “primed” in the industry and backstage at fashion shows. The head Makeup (MU) Artist will give instructions to his/her staff to “prime the models”. It consists of concealing, priming and prepping with a dash of sculpting. Topped with mascara & highlighter, the goal is to look healthy & fresh.
Tip/Trick: for coverage, spread concealer under your eyes then all the way to your hairline & to prevent shadows later, use a concealer brush to add powder
Our second look was color -focused. I was particularly anxious to try a punchy pout. I loved the orange Jodie applied. While I am on the adventurous side with my lip color in real life, I gravitate toward dark or true reds. We added the lip, a swipe of black liner and that was it. I began to appreciate the concept of being “primed” as the transition from first to second took less than three minutes.
Tip/Trick: don’t use mascara on your bottom lashes for very dramatic liner look on your upper lids
Lastly, we decided to turn up the volume. Jodie added false lashes, red lips and blush to the high heavens – poof! – I was runway ready. In a few simple steps, my look went from polished to pin-up.
Believe it or not, we finished all three looks in under an hour. The man truly is a professional.
Tip/Trick: blush the apples of the cheeks and all the way up the cheekbone for a defined, high-fashion look
L’Oreal has products to help you achieve all three of these looks!
For a Primed look, start with Magic Nude Liquid Powder Bare Skin Perfecting Makeup, Magic Lumi Highlighter & Voluminous Butterfly Mascara
Punch up the polish with Infallible Blackbuster eyeliner & Extraordinaire by Colour Riche in Orange Tempo
Pump up the glamour with Colour Caresse Wet Shine Stain in Endless Red + Visible Lift Color Lift Blush