The Window Shopper: Behind The Scenes

dreamteambts

See the original post on NWAFashionWeek.com and {click} for all the photos.

Photography:  Mallory Berry| web | fb | insta | email

Hair: Taylor & Lindsey of Guillotine Hair Lounge| [web | fb | insta | 479.582.8770

MUA: Kory Tyler Simpson @ MAC  | web | insta | email

Stylist: Payton Bridewell | web | fb | insta | email

I was incredibly lucky to find a few really talented people that all got along and liked working together. We were united by love for fashion and community. These wonderful people helped me on many of the shoots.

Mallory & Kory actually worked with me on my wedding day. I was pretty thrilled anyone that dealt with me as a bride wanted to work with me again. I literally cannot say enough about these amazing people. And yet, I don’t have the words. So very thankful.

Guillotine (Taylor + Lindsey)
Guillotine Hair Lounge had literally opened their doors a couple of weeks before we began (January 2013). The first time we worked together, Taylor said to me, “I don’t know you yet but I will love you” and the feeling was mutual. Guillotine is downtown, right by the Striped Pig. It’s easy-going and the fridge is stocked. We drank champagne and sat on the porch. I’m hooked because they fun as hell to hang out with and are also freaking good at doing hair. Lindsey was actually Taylor’s student and T handpicked her when she opened the salon.
Taylor has been doing hair for 13 years, nine of which were spent educating. She was the artistic director for wella usa as well as education leader for the Paul Mitchell school in little rock for the past five. She loved her position teaching, but desperately wanted to get back to nwa and is about to celebrate the year anniversary of being back one year.
Lindsey moved to Fayetteville less than four months ago. She recently finished her classes with imagine: a Paul Mitchell partner school in LR. She then worked at an educational focus salon in Russellville. Both Taylor and Lindsey told me how focused they are on learning, improving and education in general. And they practice that. They’re always describing the steps of what they’re doing.
Taylor told me she’d always wanted to open her own space, “I wanted it to be different from other salons. I wanted natural products but with creative license.” Guillotine carries evo care and pravana color. She wanted the salon to be as much a place to chill out, chat and have a cocktail or read a book. I can tell you that vibe is already prevalent. I’ve turned the place into my dressing room and they didn’t bat an eye. Taylor said, “I want it to be a team atmosphere. I want our clients to feel comfortable going back and forth between everybody that works there. Which is also very different from conventional salons. What this does is it allows us to focus on the client, instead of focusing on our individual paychecks. What’s not to love about that? We love doing any kind of session styling! We also do trainings on everything from extensions, to color formulations and placement, to curly girl cutting and precision cutting. We also do lots of webinars! Our passion is education, first and foremost. We are lucky to be in an industry that promotes learning and growth, why not capitalize on that?”
Kory Tyler
Kory told me his love affair with cosmetics started seven years ago. He picked up an eye shadow brush and hasn’t put it down. There is an absolute art form and an incredible amount of talent involved. The face is the makeup artists’ canvas. Kory works Mac but has been gaining momentum (and a reputation for excellence) enough to outsource / freelance. While k loves sharing a client’s vision for their look on a special occasion, he ultimately wants to create his own cosmetics line.
Interview with MGB
The Window Shopper: Tell me a lil’ about you?
Mallory: I’ve always been heavily involved in the visual arts, inspired by beauty, aesthetic, simplicity and nuance. From playing with my parents’ film cameras and polaroids when I was younger to making friends pose for me during high school, I’ve always been fascinated by the ability to preserve an instant, an expression, even a feeling. I was fortunate enough to have the opportunity to study beneath two major photographers, Steve Newby from Dallas and Steve Nozicka in Chicago; following this I began my business, seven years ago, primarily in portraits. I try to keep my images organic and airy and I am influenced by the raw qualities of film photography. I approve neither of under-editing nor over-editing, so I strive to present images that contain a hint of ideal while maintaining their core purity and nature. But I’m also no stranger to edgier imagery with artificial lighting if I feel it’s best for the subject or message.
TWS: Why fashion week?
Mallory: In addition to a desire to support local shops and designers, I am enamored with conceptual shoots, stylized sessions, and editorial photography; I knew any involvement in fashion week would be rewarding. Northwest Arkansas has so many incredible and talented individuals, and I was excited to collaborate with some of the best! Plus I love my lil Payton doll.
Mallory, Taylor, Lindsey and Kory have worked their asses off for me and the window shop with a goal of helping people in need in our community and promoting collaboration among local businesses. There is such a wealth of talent in our area.

The Window Shopper Previews Art Amiss

[CLICKABLES! see the –> original post & –> all the photos]

I wasn’t exactly familiar with Artamiss before becoming involved with NWAFW. As I said, I had already worked with Mel @ Mayapple. We got along really well and I love the one stop shop she has going with Mayapple (hair/makeup/clothes). When she asked me to put a few of the Art Amiss designers in The Window Shop, I readily agreed. Black Cherry & Good Things were the shops that really wanted to participate. I’ve been a Black Cherry fan since Leea opened. She even put me in a unitard for her instagram recently. So I knew it would be fun to show a few things from there. I had seen Good Things and maybe popped in on my way to Dark Star but didn’t really know what it was about. I met Jessy, the owner/designer and found that she has a passion for organic fabric, processes or practices. That carries over into her boutique and the clothing she carries is either made of an organic fabric or the company employs green practices. I have to admit that, at first glance, the store didn’t carry clothes that I would normally buy. However, I quickly understood that what I could love about Good Things were the basic. Tanks, tees, yoga pants, jackets but mostly bralets. Jessy was not sure what I was going to do with the bralet I took for the shoot but as you may know, skin is in. Everything in moderation, right?

Celi is an art student that Mel asked to shoot for us (Mallory was out of town) and she was really good. It was cool to work with someone that has a different aesthetic and doesn’t know all the faces I’ve already made…At one point Celi told me to “do something with {my} hands”. We got into a friendly rapport.

Mel gave me two different hair & beauty looks. 1. Princess hair complete with a braided bun at the crown with minimal makeup and glossy lips 2. Messy side braid with giant false lashes on the bottom! Needless to say, we had fun.

Leea from Black Cherry came along for the party, she gave me some posing pointers, which I had trouble remembering. We talked about marriage and boys and how to get men to clean. Mel ordered pizza for the group, which annoyed me because I was about to pour into a leopard unitard. Anyway, we had a blast and I hope you enjoy!

I’ve gleaned more info on Art Amiss, Black Cherry, Good Things & Mayapple for your reading pleasure. These ladies will be showing on the runway Thursday but I know you can’t wait so you must try to stop by Arsagas at the Depot tonight from 7pm on. The coffee shop is hosting an artist appreciation exposition put on by Art Amiss. I’ll be heading there after I sip & see at Vetro 1925 (in my LBD, natch).

Good Things’ Jessy Lang majored in Apparel Studies at the University of Arkansas and then worked in product development at the Wal-Mart corporate office for eight years. She opened Good Things in 2008. She describes the store as an extension of her lifestyle and values. She explains, “I like simple, natural, pretty things. I wanted to support positive and good things in my business and also make it easier for others to support those things, and look our best while doing it.”

Jessy told me she is inspired by every girl with big dreams, a huge heart and a great sense of style. She admires women who are motivated to do great things for their communities & world but also look fabulous doing it.

Black Cherry Vintage opened in the summer of 2012. Leea Lee saw a need for a retro woman’s clothing store in Fayetteville and she’s been delivering ever since with feminine silhouettes, beautiful dresses, fun t-shirts and enviable separates. Somehow she finds the time to be an active roller derby girl & play with her (relatively) new hubby, Spencer.

ARTAMISS | web | fb | email |

MAYAPPLE SALON & BOUTIQUE | web | insta | fb | email |

GOOD THINGS BOUTIQUE | web | fb | insta | email |

BLACK CHERRY VINTAGE | web | fb | insta | email |

PHOTOGRAPHY: Celi Birke | web | fb | insta | email |

HAIR & MUA: Melissa Arens of Mayapple | web | insta | fb | email |

STYLING: Payton Bridewell | web | fb | insta | email |

Art Amiss is a not-for-profit art collective based in
Fayetteville, AR created with the express purpose of providing services for artists living in, working in, or from Arkansas.

The organization is composed of 5 board members. We host
semi-annual events for all medias and are interested in working in conjunction with artists all over the state to increase the artistic awareness in our local environments. More @ artamiss.org

NWA FW Window Shop: Maude

by mallory berry

by mallory berry

Hi everyone! This is our first window shopping adventure together! I am so excited to share these collaborations with you. This project has been incredible so far and it has just begun. Before we get to the good stuff, I want to share a little more about your tour guide, me. I’ve been keeping Fayetteville funky for the past 20 years (with a four year detour to NOLA for school). My style is lighthearted & eclectic, I’m a collector of all things fashion and I love treasure hunting.  I love: trying new things/trying on new things, classic feminine shapes, funky details and clean lines. I love piling and styling. Sometimes it works, sometimes it doesn’t, but it gives me great pleasure to play dress up every day.
One of the wonderful things about Fayetteville is the abundance of cool people. Cool people open great shops and great shops want to be involved in amazing community events like NWAFW. When I spend money on my wardrobe, it absolves me to spend it in a way that supports a local business and furthers the community.
 Maude was the first stop for the window shop. I remember when Becca opened Maude in 2007. I still have a dress that I bought on my first visit. Personally, I think Maude was the tipping point for a wave of boutiques that have opened since, offering a variety of contemporary apparel for women who love to look good. Becca (and in turn Maude) was a trailblazer. She started small, cultivated interest in the community and expanded when the time was right. As demonstrated by her interest in NWA Fashion Week, she is proactive and has a vision for community partnership. The store’s website details, “A Maude Girl is much more than her closet, but the one she has should be full of clothes that help her feel confident as she makes her dreams happen.”  What a feel-good place to shop, right?
I went shopping on a Sunday in early January and quickly found it hard to narrow down my selections. Ultimately, I chose examples of styles I already love. I wanted to pull from my own collection to create looks that you wouldn’t necessarily find at Maude but compliment their aesthetic.  I found corresponding pieces in my closet to complete the looks and was lucky enough to snag some of the best creatives in NWA to transform me. They really deserve all the credit (more on them below).
Maude’s High Heels, High Hopes takes to the runway at the Hotel Chancellor on the Friday Night of NWA Fashion Week.
Payton for NWAFW-4193 Payton for NWAFW-4383 Payton for NWAFW-4425 Payton for NWAFW-4484 Payton for NWAFW-4272
NWAFW Window Shop: Maude
DETAILS
  • floral skirt-like trouser by Greylin {worn with a vintage Leslie Fay cropped pink blazer, necklace from Forever21, thrifted sunnies and chunky Jessica Simpson heels}
  • open-back sheer maxi by ark & co {worn with pink Gianni Bini heels}
  •  gold paneled crop by mystree {worn with a Lillie Rubin gold lame leather skirt, my mom’s gold star earrings, locket & chunky necklace a gift from my hubby from Mae’s Heirlooms, Miss Me sandals and a vintage hat}
  • high waist black & white trouser by Line & Dot {worn with a vintage velvet Doris Dodson Jrs, vintage /Forever21 necklaces, Lulu Townsend pumps}
  • floor-length print skirt by Line & Dot {worn with a backwards vintage lace jacket, collar from urban outfitters, heels from Forever21 }
The TEAM!
Photography: Mallory Berry, MGB Photo [ instagram.com/mgbphoto ] [email]
Styling/Orchestration: Payton Bridewell, The Window Shopper [instagram.com/mspayton] [email]
Makeup: Kory Tyler Simpson, MAC [ instagram.com/korytyler ] [email]
Hair: Taylor Johnston & Lindsey Wright, Guillotine Hair Lounge [ instagram.com/guillotinehairlounge ] 479.582.8770
Most vintage is either locally purchased at thrift shops or Cheap Thrills in Fayetteville, AR
Featured Items: Maude Shoppe in Fayetteville, AR
Special thanks to the Chancellor Hotel in downtown Fayetteville for being quite the gorgeous backdrop for #3 & #4
More about Maude…