NWA FW Window Shop: Maude

by mallory berry

by mallory berry

Hi everyone! This is our first window shopping adventure together! I am so excited to share these collaborations with you. This project has been incredible so far and it has just begun. Before we get to the good stuff, I want to share a little more about your tour guide, me. I’ve been keeping Fayetteville funky for the past 20 years (with a four year detour to NOLA for school). My style is lighthearted & eclectic, I’m a collector of all things fashion and I love treasure hunting.  I love: trying new things/trying on new things, classic feminine shapes, funky details and clean lines. I love piling and styling. Sometimes it works, sometimes it doesn’t, but it gives me great pleasure to play dress up every day.
One of the wonderful things about Fayetteville is the abundance of cool people. Cool people open great shops and great shops want to be involved in amazing community events like NWAFW. When I spend money on my wardrobe, it absolves me to spend it in a way that supports a local business and furthers the community.
 Maude was the first stop for the window shop. I remember when Becca opened Maude in 2007. I still have a dress that I bought on my first visit. Personally, I think Maude was the tipping point for a wave of boutiques that have opened since, offering a variety of contemporary apparel for women who love to look good. Becca (and in turn Maude) was a trailblazer. She started small, cultivated interest in the community and expanded when the time was right. As demonstrated by her interest in NWA Fashion Week, she is proactive and has a vision for community partnership. The store’s website details, “A Maude Girl is much more than her closet, but the one she has should be full of clothes that help her feel confident as she makes her dreams happen.”  What a feel-good place to shop, right?
I went shopping on a Sunday in early January and quickly found it hard to narrow down my selections. Ultimately, I chose examples of styles I already love. I wanted to pull from my own collection to create looks that you wouldn’t necessarily find at Maude but compliment their aesthetic.  I found corresponding pieces in my closet to complete the looks and was lucky enough to snag some of the best creatives in NWA to transform me. They really deserve all the credit (more on them below).
Maude’s High Heels, High Hopes takes to the runway at the Hotel Chancellor on the Friday Night of NWA Fashion Week.
Payton for NWAFW-4193 Payton for NWAFW-4383 Payton for NWAFW-4425 Payton for NWAFW-4484 Payton for NWAFW-4272
NWAFW Window Shop: Maude
DETAILS
  • floral skirt-like trouser by Greylin {worn with a vintage Leslie Fay cropped pink blazer, necklace from Forever21, thrifted sunnies and chunky Jessica Simpson heels}
  • open-back sheer maxi by ark & co {worn with pink Gianni Bini heels}
  •  gold paneled crop by mystree {worn with a Lillie Rubin gold lame leather skirt, my mom’s gold star earrings, locket & chunky necklace a gift from my hubby from Mae’s Heirlooms, Miss Me sandals and a vintage hat}
  • high waist black & white trouser by Line & Dot {worn with a vintage velvet Doris Dodson Jrs, vintage /Forever21 necklaces, Lulu Townsend pumps}
  • floor-length print skirt by Line & Dot {worn with a backwards vintage lace jacket, collar from urban outfitters, heels from Forever21 }
The TEAM!
Photography: Mallory Berry, MGB Photo [ instagram.com/mgbphoto ] [email]
Styling/Orchestration: Payton Bridewell, The Window Shopper [instagram.com/mspayton] [email]
Makeup: Kory Tyler Simpson, MAC [ instagram.com/korytyler ] [email]
Hair: Taylor Johnston & Lindsey Wright, Guillotine Hair Lounge [ instagram.com/guillotinehairlounge ] 479.582.8770
Most vintage is either locally purchased at thrift shops or Cheap Thrills in Fayetteville, AR
Featured Items: Maude Shoppe in Fayetteville, AR
Special thanks to the Chancellor Hotel in downtown Fayetteville for being quite the gorgeous backdrop for #3 & #4
More about Maude…
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