NWAFW 2014 Recap

I’m not going to pretend I didn’t have a fashion-hangover afterwards but all in all it was a ton of fun and quite impressive! I must give a shout out to 3W Magazine/Tres Lifestyle for sending me behind the scenes.

Also, check out Elysian, E. Leigh’s, NA Martin, She Said Yes, SOHO Clothiers, Jodie Franklin, Nicole Shipley in the NWAFW Window Shop! A huge thank you to Mallory Berry, Kory Tyler Simpson, Suzannah Files, Samantha Clark, Darcy Morton Munoz & Celi Birke for their contributions to the Window Shop this year. It was truly a labor of love.

If  you STILL need more, here are all the photos I took during NWAFW 2014. And, my buddy Jess Whalen of Truebadours did badass videos for each night.

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NWAFW in the Arkansas Democrat Gazette

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photo credit: Helaine Williams, AR Dem Gazette

Hey friends! I’ve been working on a NWAFW recap but wanted to share this lovely article written by the AR Democrat Gazette’s Helaine Williams.
Helaine was sitting close to me at the show on Thursday night and we struck up a conversation. She was sent up by the Little Rock paper to cover the event. We exchanged contact info an she called me last week to chat about the shows. She was kind enough to share the above photo she took that “didn’t make the final version” in the paper. She had some very kind things to say about my Thursday look on the second page of the article and there are a few quotes from me as well.
Outfit: hat/jacket – vintage via cheap thrills | transitions/earrings – vintage via grey dog | solar system dress – thrifted

Excerpts from today’s Style Section article:

Also – below is an amazing video of Thursday night from Truebadours!

NWAFW: E. Leigh’s, The New Girl in Town

erin hohnbaum ls spring 12

Erin, before the launch of her first store in 2012

That “fashion doesn’t have to be a luxury,” is E. Leigh’s shop mantra. Erin Hohnbaum is at the helm of the quickly expanding brand. I visited the Fayetteville store and found that the clothes are pretty, feminine and fun; just like Ms. Hohnbaum.

pay and erin.jpg

with Erin “E. Leigh” Hohnbaum outside her store in the Heights

Meet Little Rock native and U of A Alumna, Erin Hohnbaum. You know the type…ferociously driven, gregarious, beautiful, the type of young woman who starts a business hocking clothes out the back if her car, then turns it into three successful retail stores in less than two years. A young woman who made the 2013 Arkansas Business top 20 in their 20s and was named one of Soiree magazine’s 24 women to watch in 2012. Yeah that’s right. She did all of this before turning 30. So maybe you don’t know the type?

I finally had the opportunity to meet Erin this summer. For years, mutual friends had been saying that we would get on famously. Of course, they were right, (had we but known!) Anyway, I was working on a business venture that gave me a reason to call her up. That particular business relationship didn’t work out but we remained friendly.  So friendly in fact, that she recommended me to a friend of hers at Mangan Holcomb who needed help with PR. She has taken the time to help me personally and professionally. I’m indebted to her, but she has yet to call in the favor. I have a feeling if she did, I wouldn’t even notice.

Despite how busy and stretched she is – Erin remains refreshingly gracious and accessible. She’s open to new challenges like the upcoming NWA Fashion Week. This will be E. Leigh’s inaugural time participating in the Northwest Arkansas based event. Her shop’s involvement, (along with West Little Rock store, Scarlet) begs the question; will this soon become Arkansas fashion week?

E. Leigh’s will be hitting the runway on Saturday, March 8th. Keep up with Erin & her fabulous trio of stores on facebook & instagram.

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Look #1: Dress E. Leigh’s * Heels Lulu Townsend * Blazer Thrifted Ralph Lauren * Rhinestone Ring Kate Spade * Rhinestone Necklace Mae’s
Look #2: Top Everly, E. Leigh’s * Skirt E. Leigh’s * Belt Vintage via Cheap Thrills * Earrings * Vintage via Grey Dog * Heels Shoenami NOLA
Look #3: Dress E. Leigh’s * Hat Vintage Thrifted * Silk Blazer Thrifted Argenti * Heels Michael Antonio

The Window Shopper for NWA Fashion Week | styling Payton Bridewell | MU Samantha Clark & Hair Suzannah Files for Crown Beauty Bar | photography Celi Birke for MGB Photo | shot on location at Daniel McCormick Accounting (designed by Fay Jones)

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Q & A with Erin
erin-leigh-hohnbaum

Erin Hohnbaum

The Window Shopper: Tell me more about the E. Leigh’s brand. Who is the E. Leigh’s girl? Erin Leigh Hohnbaum: I describe the E.Leigh’s brand as feminine and fashion forward. We know that modern women wear many hats. We (as a company) are working women, on-the-go mothers, fun, flirty date-night girls. The E.Leigh’s brand tries to help women be everything they need to be seamlessly.  
TWS: Describe your personal aesthetic. ELH: Personally, I love clean lines and feminine pieces. Clothing that make me feel strong and put together, but look like a woman.  
TWS: Describe your aspirations for E. Leigh’s short term/long term. ELH: Goodness, this is a hard one. I feel like my aspirations for E.Leigh’s are constantly evolving. My number one priority when I started this business was to make sure our customers AND my employees love E.Leigh’s. I have always wanted it to be a place where people look forward to coming. A place you feel better leaving than when you came in. Would I love to have 100 stores someday? Absolutely! But, I certainly do not want to sacrifice quality for quantity. A very short -term goal is getting our website back up and running. (Editor’s note: look for this to launch soon @ eleighs.com)
TWS: Who/what inspires you style-wise? ELH: Of course, my style is always a direct reflection of my mood that day. Comfy casual or sleek and buttoned up, I just wear what feels good. My celebrity fashion icon of the moment has to be Zoe Saldana. I just love her.
TWS: What trends/looks/colors/whatever are you looking forward to this spring? ELH: I’m SUPER excited about this spring. There are so many wearable trends. I’m always a fan of shift blouses. I saw TONS of these at market. I’m also really into skater skirts right now. They’re so girly and easy to wear.  
TWS: Do you have any advice for young women (like myself) who look up to you for your entrepreneurship?  ELH: One of the biggest life lessons I’ve learned is “thoughts become things.” Your thoughts and energy shape your life. If you want to change your life, first, you have to change what’s going on in your head. Second of all, I believe that a woman’s intuition is one of her greatest gifts on this planet. Listen to it. Fine-tune it. You’ll end up right where you’re supposed to be.  
TWS: What can we expect to see at your NWAFW 2014 show? ELH: Since E. Leigh’s is a NWAFW virgin; we decided to just be very true to who we are as a company. We are striving to show NWA exactly what being an E.Leigh’s girl is all about. We couldn’t be more excited!

NWAFW: Elysian Feel

By definition, Elysian is  an adjective  defined as “of, relating to, or characteristic of heaven or paradise.” I headed North to get a feel for the Bentonville boutique. 
Elysian/NWAFW Look #1

Elysian/NWAFW Look #1

Peach Palazzo Pants – Elysian * Cropped Carrot Sweater – Elysian * Handmade Bowtie – Emily OneManBand Smith * Heels – Forever21 * Earrings – Dillards

Elysian/NWAFW Look #2

Elysian/NWAFW Look #2

Kimono – Elysian * Dress – Vintage from Cheap Thrills * Hat – Vintage Metal Belt – 410 Vintage * Heels – Forever21

Make-up: Kory Tyler Simpson /MAC
Photos: Mallory Berry/MGB Photo
Styling/Concept: Payton Bridewell/The Window Shopper
pay and lisa

Lisa & Me, Summer 2013

Lisa Wright opened downtown Bentonville’s Elysian Boutique at the end of 2012. In March 2013, shop moved into its current spot, conveniently located a block from Bentonville’s booming downtown square. When she initially opened, she kept her full-time dental hygienist job while her mom, who retired from WM corporate, worked the store. In the evenings, she would photograph her inventory and post on social sites. At the end of last year, Lisa decided it was finally time to give up on her dual career (as a dental hygienist) to focus on Elysian full-time. Fast-forward to today and the shop is already in the throes of a success story.

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The lovely Lisa Wright, Elysian owner

Women of all ages and incomes shop at Elysian and Lisa aims to please them all. She endeavors to remember details about everyone who shops at Elysian, she credits her customer service for shoppers returning over and over again. Lisa, and in turn Elysian, is style-focused. The shop is stocked with multi-use pieces, items that can be worn a variety of ways. I asked Lisa for her wardrobe staples and she told me “a blazer, a pencil skirt, a pair of pumps and a tunic can get you anywhere.” For Spring, she is looking forward to mixing black & white with pastels.”

Expect whimsy with an edge from Elysian on Saturday night (March 8th) at NWAFW. Check out Elysian’s latest stylings on Instagram, Facebook or ShopElysian.com.  – The Window Shopper

NWAFW: SOHO CLOTHIERS

I visited the new & improved SOHO Clothiers in Rogers to pick up a few transitional pieces just in time to look chic for Spring.
Look #1
|Pants - Ella Moss/SOHO Clothiers | Bolero - Vintage | Bow ties - Vintage | Heels - Plato's Closet

Pants – Ella Moss/SOHO Clothiers | Bolero – Vintage | Bow ties – Vintage | Heels – Plato’s Closet

I chose the slouchy black & cream pant for it’s supreme versatility. Comfortable but still dressy, the trouser can be paired with virtually anything.

Look #2

Blazer - BB Dakota/SOHO Clothiers | Earrings - Grayling/SOHO Clothiers | Shift - Scarlet Clothing | Sunnies - Vintage/Grey Dog | Heels - Go Jane

Blazer – BB Dakota/SOHO Clothiers | Earrings – Grayling/SOHO Clothiers | Shift/ Scarlet Clothing | Sunnies – Vintage/Grey Dog | Heels – Go Jane

I was immediately drawn to the BB Dakota embellished blazer. The sequins picked up whatever color they were near, making it a wear-with-everything staple. It also had a trim fit which gives it a continuity with the outfit rather than feeling like an add-on.

Make-up: Kory Tyler Simpson /MAC

Photos: Mallory Berry/MGB Photo

Styling/Concept: Payton Bridewell/The Window Shopper

SOHO:

Leslie Claud Freeman and her family finalized the purchase of the Rogers shopping staple, Soho Clothiers on April 20th, 2013. After almost a year on the ownership side of retail, she’s as enthusiastic as ever. She speaks about SOHO with an air of gratitude, excited to see the store continue to grow, while still satisfying the existing customer base.

SOHO Reopened with a ribbon cutting on April 20th, 2013

SOHO Reopened with a ribbon cutting on April 20th, 2013

She hopes current and new shoppers will come see the “updated” shop. Shoppers have actually been her priority long before she bought the store. Leslie was an apparel studies major at the U of A and spent several years in the fashion industry – first at Mason’s, then at BCBG. Even in high school (yes, I remember!) she always dressed to impress and had the best hair.

Leslie Freeman

Leslie Freeman

When dressing herself, Leslie loves to be feminine but also comfortable. She likes an outfit (like a maxi dress) that takes her from low-key to dressy by the switch of a shoe or the addition of a blazer. But she admits, “nothing can beat a good pair of jeans”. Like most of us, Leslie is ready for spring. Drawing inspiration from magazines and stylish people everywhere, she’s stocked SOHO with color and prints. She’s especially looking forward to helping her customers find those transitional pieces (like the Ella Moss pant or the BB Dakota blazer I chose) to refresh their wardrobe. See the latest from SOHO on facebook & instagram.

NWAFW: The Perfect Pencil (Skirt)?

NA Martin @ NWA Fashion Week

The #NAMPENCIL c/o NA Martin

The #NAMPENCIL c/o NA Martin

Make-up: Kory Tyler Simpson | MAC * Photos: Mallory Berry | MGB Photo * Styling/Concept: Payton Bridewell | The Window Shopper

Nancy Martin has created something wonderful. That something is a slim-fitting pencil skirt for the gal on the go. The skirt can be wadded up, tossed about, even stuffed in a plastic bag then pulled out and worn again…Can it be true?

Nancy Martin is an attorney as well as one of a handful of fashion designers living in Northwest Arkansas. She conceptualized her skirt operation (aka NA Martin) in January of 2012 and took the line to production in June of the same year. Amazing turnaround, right? Nancy is a lovely lady with a timeless look. I don’t know her well enough to say whether it’s her enormously chic eyewear or her gorgeous hair. Nancy is svelte, poised and polished. She describes her personal aesthetic as “the classic prep look with a twist of counter-culture.” She craves contrast in her wardrobe, putting outfits together that are “simple yet elegant; a mix of the extravagant with the down to earth.” That philosophy extends beyond her attire. She prefers the juxtaposition of high end with low or rough around the edges in all things. Nancy references “a velvet chair with unfinished wood, “ as an example. But, there’s nothing rough about her or her line of pencil skirts.

Nancy Martin models her creation c/o NA Martin

Nancy Martin models her creation c/o NA Martin

She created her functional/fashionable pencil skirt to give the fashion conscious lady a “perfect basic” that could take her from the boardroom to the dining room to the bar and beyond.  Nancy explains, “this skirt is designed for women of all ages who have active lives. Women who may work or volunteer during the day but need to attend a dinner or meeting at night.  Women who want to be able to always count on this basic in their closet. The style is timeless and ageless because of the fit and length. “ She loves the versatility of her creation. She suggests pairing the pencil with “a mesh top with pumps, a white t-shirt with espadrilles or a starched oxford, belt and ballet flats for work.”  I concur. It was with that sense of versatility and contrast that I set out to style her skirt in two ways.

Look #1: skirt  > NAM Pencil in Black hat  > Vintage lace top > Plato’s Closet necklace > Beehive heels > MACA Clothe

Look #2 skirt > NAM Pencil in Black fanny pack > Thrifted heels > Vince Camuto headband > Forever21

Nancy goes to NYC to pick out her fabrics/materials/patterns each season and the skirts are made in the USA! This Spring/Summer look for white, cream and pink pencils with an emphasis on texture. Looking forward to Fall ’14, the pencils will be dark gray, ottoman and olive with a quilted texture.

Find the NAM Pencil online, by appointment or at the following retailers as of Feb 2014:

Klothe Bentonville, AR

Town & Country Fayetteville, AR

Grand on Oak Conway, AR

Women’s Exchange St. Louis, MO

Nancy Martin c/o NA Martin

NA Martin Designer, Nancy Martin

Nancy on her inspirations: I have always loved fashion and art.  I grew up with lots of art in our home and with an appreciation of art and music.  I love to look at the photos in fashion magazines and create my look from them.  I love to travel and do so whenever I can.  I think there is no better way to be inspired.  Every time I come back from a vacation, I see the world differently and with new enthusiasm.  One of my favorite models is Kate Moss.  For me she has the look, versatility and body in which to wear anything.

I truly enjoyed styling the #nampencil skirt and working with Nancy. There’s something incredible about borrowing an item from the actual designer. I think the future looks bright for this jack-of-all-skirts; NA Martin has set the bar high & tight.  – The Window Shopper

Best Outfits of 2013

IMG_0385Clockwise from top: 1. Grey Dog by MGB Photo; 2. Mayapple Salon by Celi Birke for NWAFW, 3. Mertins/Lola by MGB Photo for NWAFW; 4. Vintage from personal collection by Darcy Munoz for Hello Luvvy; 5. Grey Dog  by MGB Photo; 6. Mayapple by MGB Photo for NWAFW; 7. Black Cherry Vintage by Leea Lee; 8. Savoir Faire by MGB Photo for NWAFW
All personally styled by The Window Shopper. In 1,3,5-6,8: MU Kory Tyler Simpson / Hair Guillotine Hair Lounge. In 2, MU/Hair by Mayapple Salon.

The Window Shopper Previews Art Amiss

[CLICKABLES! see the –> original post & –> all the photos]

I wasn’t exactly familiar with Artamiss before becoming involved with NWAFW. As I said, I had already worked with Mel @ Mayapple. We got along really well and I love the one stop shop she has going with Mayapple (hair/makeup/clothes). When she asked me to put a few of the Art Amiss designers in The Window Shop, I readily agreed. Black Cherry & Good Things were the shops that really wanted to participate. I’ve been a Black Cherry fan since Leea opened. She even put me in a unitard for her instagram recently. So I knew it would be fun to show a few things from there. I had seen Good Things and maybe popped in on my way to Dark Star but didn’t really know what it was about. I met Jessy, the owner/designer and found that she has a passion for organic fabric, processes or practices. That carries over into her boutique and the clothing she carries is either made of an organic fabric or the company employs green practices. I have to admit that, at first glance, the store didn’t carry clothes that I would normally buy. However, I quickly understood that what I could love about Good Things were the basic. Tanks, tees, yoga pants, jackets but mostly bralets. Jessy was not sure what I was going to do with the bralet I took for the shoot but as you may know, skin is in. Everything in moderation, right?

Celi is an art student that Mel asked to shoot for us (Mallory was out of town) and she was really good. It was cool to work with someone that has a different aesthetic and doesn’t know all the faces I’ve already made…At one point Celi told me to “do something with {my} hands”. We got into a friendly rapport.

Mel gave me two different hair & beauty looks. 1. Princess hair complete with a braided bun at the crown with minimal makeup and glossy lips 2. Messy side braid with giant false lashes on the bottom! Needless to say, we had fun.

Leea from Black Cherry came along for the party, she gave me some posing pointers, which I had trouble remembering. We talked about marriage and boys and how to get men to clean. Mel ordered pizza for the group, which annoyed me because I was about to pour into a leopard unitard. Anyway, we had a blast and I hope you enjoy!

I’ve gleaned more info on Art Amiss, Black Cherry, Good Things & Mayapple for your reading pleasure. These ladies will be showing on the runway Thursday but I know you can’t wait so you must try to stop by Arsagas at the Depot tonight from 7pm on. The coffee shop is hosting an artist appreciation exposition put on by Art Amiss. I’ll be heading there after I sip & see at Vetro 1925 (in my LBD, natch).

Good Things’ Jessy Lang majored in Apparel Studies at the University of Arkansas and then worked in product development at the Wal-Mart corporate office for eight years. She opened Good Things in 2008. She describes the store as an extension of her lifestyle and values. She explains, “I like simple, natural, pretty things. I wanted to support positive and good things in my business and also make it easier for others to support those things, and look our best while doing it.”

Jessy told me she is inspired by every girl with big dreams, a huge heart and a great sense of style. She admires women who are motivated to do great things for their communities & world but also look fabulous doing it.

Black Cherry Vintage opened in the summer of 2012. Leea Lee saw a need for a retro woman’s clothing store in Fayetteville and she’s been delivering ever since with feminine silhouettes, beautiful dresses, fun t-shirts and enviable separates. Somehow she finds the time to be an active roller derby girl & play with her (relatively) new hubby, Spencer.

ARTAMISS | web | fb | email |

MAYAPPLE SALON & BOUTIQUE | web | insta | fb | email |

GOOD THINGS BOUTIQUE | web | fb | insta | email |

BLACK CHERRY VINTAGE | web | fb | insta | email |

PHOTOGRAPHY: Celi Birke | web | fb | insta | email |

HAIR & MUA: Melissa Arens of Mayapple | web | insta | fb | email |

STYLING: Payton Bridewell | web | fb | insta | email |

Art Amiss is a not-for-profit art collective based in
Fayetteville, AR created with the express purpose of providing services for artists living in, working in, or from Arkansas.

The organization is composed of 5 board members. We host
semi-annual events for all medias and are interested in working in conjunction with artists all over the state to increase the artistic awareness in our local environments. More @ artamiss.org

NWA FW Window Shop: Maude

by mallory berry

by mallory berry

Hi everyone! This is our first window shopping adventure together! I am so excited to share these collaborations with you. This project has been incredible so far and it has just begun. Before we get to the good stuff, I want to share a little more about your tour guide, me. I’ve been keeping Fayetteville funky for the past 20 years (with a four year detour to NOLA for school). My style is lighthearted & eclectic, I’m a collector of all things fashion and I love treasure hunting.  I love: trying new things/trying on new things, classic feminine shapes, funky details and clean lines. I love piling and styling. Sometimes it works, sometimes it doesn’t, but it gives me great pleasure to play dress up every day.
One of the wonderful things about Fayetteville is the abundance of cool people. Cool people open great shops and great shops want to be involved in amazing community events like NWAFW. When I spend money on my wardrobe, it absolves me to spend it in a way that supports a local business and furthers the community.
 Maude was the first stop for the window shop. I remember when Becca opened Maude in 2007. I still have a dress that I bought on my first visit. Personally, I think Maude was the tipping point for a wave of boutiques that have opened since, offering a variety of contemporary apparel for women who love to look good. Becca (and in turn Maude) was a trailblazer. She started small, cultivated interest in the community and expanded when the time was right. As demonstrated by her interest in NWA Fashion Week, she is proactive and has a vision for community partnership. The store’s website details, “A Maude Girl is much more than her closet, but the one she has should be full of clothes that help her feel confident as she makes her dreams happen.”  What a feel-good place to shop, right?
I went shopping on a Sunday in early January and quickly found it hard to narrow down my selections. Ultimately, I chose examples of styles I already love. I wanted to pull from my own collection to create looks that you wouldn’t necessarily find at Maude but compliment their aesthetic.  I found corresponding pieces in my closet to complete the looks and was lucky enough to snag some of the best creatives in NWA to transform me. They really deserve all the credit (more on them below).
Maude’s High Heels, High Hopes takes to the runway at the Hotel Chancellor on the Friday Night of NWA Fashion Week.
Payton for NWAFW-4193 Payton for NWAFW-4383 Payton for NWAFW-4425 Payton for NWAFW-4484 Payton for NWAFW-4272
NWAFW Window Shop: Maude
DETAILS
  • floral skirt-like trouser by Greylin {worn with a vintage Leslie Fay cropped pink blazer, necklace from Forever21, thrifted sunnies and chunky Jessica Simpson heels}
  • open-back sheer maxi by ark & co {worn with pink Gianni Bini heels}
  •  gold paneled crop by mystree {worn with a Lillie Rubin gold lame leather skirt, my mom’s gold star earrings, locket & chunky necklace a gift from my hubby from Mae’s Heirlooms, Miss Me sandals and a vintage hat}
  • high waist black & white trouser by Line & Dot {worn with a vintage velvet Doris Dodson Jrs, vintage /Forever21 necklaces, Lulu Townsend pumps}
  • floor-length print skirt by Line & Dot {worn with a backwards vintage lace jacket, collar from urban outfitters, heels from Forever21 }
The TEAM!
Photography: Mallory Berry, MGB Photo [ instagram.com/mgbphoto ] [email]
Styling/Orchestration: Payton Bridewell, The Window Shopper [instagram.com/mspayton] [email]
Makeup: Kory Tyler Simpson, MAC [ instagram.com/korytyler ] [email]
Hair: Taylor Johnston & Lindsey Wright, Guillotine Hair Lounge [ instagram.com/guillotinehairlounge ] 479.582.8770
Most vintage is either locally purchased at thrift shops or Cheap Thrills in Fayetteville, AR
Featured Items: Maude Shoppe in Fayetteville, AR
Special thanks to the Chancellor Hotel in downtown Fayetteville for being quite the gorgeous backdrop for #3 & #4
More about Maude…