Tag: NWAFW
The Window Shopper: Behind The Scenes

See the original post on NWAFashionWeek.com and {click} for all the photos.
Photography: Mallory Berry| web | fb | insta | email
Hair: Taylor & Lindsey of Guillotine Hair Lounge| [web | fb | insta | 479.582.8770
MUA: Kory Tyler Simpson @ MAC | web | insta | email
Stylist: Payton Bridewell | web | fb | insta | email
I was incredibly lucky to find a few really talented people that all got along and liked working together. We were united by love for fashion and community. These wonderful people helped me on many of the shoots.
Mallory & Kory actually worked with me on my wedding day. I was pretty thrilled anyone that dealt with me as a bride wanted to work with me again. I literally cannot say enough about these amazing people. And yet, I don’t have the words. So very thankful.
The Window Shopper’s Spring Must Haves
Payton Bridewell shares The Window Shopper’s must-haves for Spring with At Home in Arkansas
I had the honor of sharing my must-haves for Spring with At Home in Arkansas. Here is the post.
Payton is the PR Chair of NWA Fashion Week. She is a fashion enthusiast with a corporate job in the beauty industry. She produced and styled photo shoots for the boutiques participating in NWA fashion week. She can also be found playing dress up on her blog, thewindowshopper.org or @mspayton on instagram. She’s very excited about fashion week; you can find her hosting the events on Thursday & Friday nights!
1. An Earcuff: I love wearing an earcuff lately. It adds edge without an actual piercing.
Ear Cuff, $88 shopbop.com
2. A bum bag: I’ve always loved fanny packs and I’ve picked a few up at thrift shops over the years. But for those who want something a little higher end, there seem to be more options out there. This version is both convenient & chic.
Bumbag, $165 DKNY
3. A one piece swimsuit: I wear a one piece as a leotard with jeans or high waist pants because it keeps the lines very clean. You can also hop in the pool at a moment’s notice.
Swimsuit, $59 ASOS
4. A colorful nail color: I work for P&G and I love the new CoverGirl Nail shades, like Mint Mojito. You really don’t need a topcoat!
CoverGirl Outlast Nail, $4.94 Walmart
5. Go with everything sandals: I gravitate toward anything clear or Lucite so I hope to pick up these Seychelles’ sandals from Maude in Fayetteville
Seychelles Heels, $89 Maude
6. A portable iPhone speaker: I keep one in my purse for impromptu dance parties.
iHome Speaker, $19 Target
7. Insoles: I wear heels almost every day. Dr Scholl’s insoles make it possible
High Heel Insole, $7.97 Walmart
The Window Shopper Debuts a VERY Dynamic Duo: Mertin’s Eye + Lola Boutique
[CLICKABLES: see the original post + ALL the photos ]
THE WINDOW SHOPPER DEBUTS DYNAMIC DUO…. LOLA BOUTIQUE + MERTIN’S EYE
LOCATION: VETRO 1925 | AN ABANDONED BUILDING | ARSAGA’S DOWNTOWN | CAFÉ RUE ORLEANS ROOFTOP
CLOTHING -> LOLA BOUTIQUE | web | insta | fb |email | EYEWEAR -> MERTINS | web | insta | fb |email | blog | HATS -> CHEAP THRILLS ACCESSORIES -> THE WINDOW SHOPPER
When I started planning for Lola + Mertins, I i knew I wanted to do something different from what I had done so far. This was the last window shop we shot (although not the last post!) and so I recruited my favorite team and a new face. My friend Vanessa.
I wanted to change it up a bit this time so I asked Vanessa to ‘help me’. We’ve been posing together since church camp in 1998 (there are photos but they’re classified). Vanessa was amazing and we had a ton of fun at Vetro 1925 {will I see you there on Monday?}, Arsagas Downtown {we got a few stares + I’ll be there Monday, later} and overlooking the city on the roof of the delectable Café Rue Orleans {don’t try it at home}.
Mallory {MGB PHOTO} worked it out as always, she has mad skills with the camera. But she’s 5’nothing so she’s gotta bring her ladder {so cute}. Guillotine has literally been open two months. They have happy hour hair every Tuesday…They are freaking sick at what they do. Taylor and Lindsey tag teamed us – they gave me a faux bob which I’m going to try to get them to recreate for one of the nights I’m hosting. Kory could literally do makeup with his eyes closed. *super secret tip from him – liquid brown liner on your brows I’m going to post more on my buddies who helped me next week.

My friend, Jade Terminella is both the proprietor of Lola BoutiqueAND the co-founder/fearless leader of NWAFW. Jade has always loved animals (she has three dog babies at home). Jade joined the board of Spay Arkansas in 2007 as Fundraising Chair and her first instinct was to bring awareness for their cause through fashion. The girl moves fast and 2007 was the inaugural year of Strut for a Mutt.
Although Strut was a consistent success, Jade had her eye on
the bigger picture. She and Danielle Vaughan conspired to combine all the local fashion for philanthropy events and create an all encompassing “fashion week” in NWA. She recognized that our
community has a heart for helping others and looking fabulous while doing it.
Mertins Eye has been on board since the conception of NWAFW as the official accessory sponsor. Jennifer Esty is the stylist and marketer for the offices and she contacted me about the Window Shop. I asked her about Mertins’ involvement in NWAFW, she told me that last year they “jumped at the chance to be the official eyewear sponsor. Keeping business local, supporting local charities and doing it through fashion??? Can’t think of a better group to be involved with and cause to contribute our time and eyewear to.”
In 2006, Dr. Allyson Mertins opened Mertins Eye Care & Optical. She recognized a need in NWA for a combination of well-appointed, unique eyewear & exceptional eye care. The store expanded to a second location in September of 2011 in the Garland Center on the University of Arkansas campus. Dr. Mertins values impeccable service and has quite a loyal clientele. Her patients constantly compliment her on the eye exam, which is thorough and rather detailed. She stays up to date on the latest research and findings in the optometric industry.
Mertins offers fashion forward eyewear for every budget, recognizable high-end labels {like Alexander McQueen, Tom Ford, Derek Lam, Jason Wu, etc} and exclusive independent lines –
SALT.optics and Mykita, which are handmade. Mertins knows that the sartorially inclined public of our area express their personality through eyewear as much as any other part of their ensemble. Or….perhaps more, after all you don’t change your RX frames daily, so they’re even more important to a look than clothes or jewelry.
Dr. Allyson and the staff of Mertins are thrilled to be
invited back as the official accessory sponsor for NWAFW 2013…this year they will present a runway show!!
Special Guest: Vanessa Ward Cullers | Photography: Mallory Berry | web | fb | insta | email | Hair: Taylor & Lindsey of Guillotine Hair Lounge| [web | fb | insta | 479.582.8770 | MUA: Kory Tyler Simpson @ MAC | web | insta | email | Styling: Payton Bridewell | web | fb | insta | email
| THE CLOTHES |
THE FRAMES | |||||
| On Vanessa |
LOLA | {Elizabeth And James} | WHITE ‘PARKER’ LAYERED BLAZER | MERTINS | Salt | “FULCEY” RED TORTOISE SHELL FRAMES |
| On Payton | LOLA | {French Connection} | STELLA’ CREPE CLASSIC BLAZER IN CREAM | MERTINS | 3.1 Phillip Lim | “CELIA” EGGSHELL RIMMED CLUBMASTER (ISH) FRAMES |
| On Vanessa | LOLA | {Nicole Miller} | LONG SLEEVE TUCKED DRESS BLACK | MERTINS | Elizabeth And James | “RIVER” jackie O black oversized sunnies with gold accent |
| On Payton | LOLA | {Graham And Spencer} | 3/4 FITTED MAXI DRESS | MERTINS | {Elizabeth And James} | “KENDALL” white square sunnies |
| On Payton | LOLA | {Graham And Spencer} | DRAPE TANK DRESS IN VANILLA | MERTINS | Mykita | “DAISY NO 2″ BLUE ANGULAR FRAMES |
| On Payton | LOLA | {French Connection} | ALMOND STRETCH CAP SLEEVE DRESS – BLACK | MERTINS | Mykita | “GOLDA” black round sunnies |
| On Vanessa | LOLA | {Velvet} | LEATHER SHOULDER PATCH DRESS BLACK | MERTINS | {Rayban} | CLUBMASTER SUNNIES |
| On Vanessa | LOLA | {Alc} | HARLAN JUMPSUIT NAVY |
MERTINS | Salt | “BRIGGS” SQUARE GRAY FRAMES |
| On Payton | LOLA | {Riller And Fount} | RITA’ CREW NECK MAXI IN GOLD |
|||
| On Vanessa | LOLA | {Haute Hippie} | GOLD TWIST FRONT STRAPLESS DRESS |
|||
The Window Shopper in Print!
AHHH I’m thrilled and honored and excited to share that I was featured in Citiscapes March 2013 Issue!
Click to view —>PRB in Citiscapes Magazine March 2013
- dress – christian lacroix via cheap thrills, sunnies – asos
- dress – christian lacroix via cheap thrills, sunnies – asos
- dress – christian lacroix via cheap thrills, sunnies – asos
- dress – christian lacroix via cheap thrills, sunnies – asos, hat – grey dog
- dress – grey dog
Photography: Mallory Berry [web | fb | insta | email]
Hair: Taylor & Lindsey of Guillotine Hair Lounge [web | fb | insta | 479.582.8770]
MUA: Kory Tyler Simpson @ MAC [web | insta | email]
Exciting News: The Window Shopper Photo!
I’m pretty excited. Mallory Berry, the lovely and amazingly talented photographer who did my wedding and has done most of my NWAFW shoots, took a logo picture for me…window shopping!
what I wore: dress – vintage Christian Lacroix via Cheap Thrills
Payton Bridewell [web | fb | insta | email]
Photography: Mallory Berry [web | fb | insta | email]
Hair: Taylor & Lindsey of Guillotine Hair Lounge [web | fb | insta | 479.582.8770]
MUA: Kory Tyler Simpson @ MAC [ insta | email]
The Window Shopper plays in Plato’s Closet
[CLICKABLE: –> SEE ALL THE PHOTOS FROM THE SHOOT!]
Hi pretty people! I hope you are well and getting excited about NWAFW! Are you following @nwafashionweek on instagram? liked on facebook? Just looking out for you! Isn’t it surprising/wonderful how many fashion conscious people there are in our little neck of the woods? I found a few to help me with this project. They areridiculous talented. Quickly, let me give credit where credit is so very due.
THE TEAM:
Photography: Mallory Berry [web | fb | insta | email]
Hair: Taylor & Lindsey of Guillotine Hair Lounge [web | fb | insta | 479.582.8770]
MUA: Kory Tyler Simpson @ MAC [ insta | email]
Stylist, Blogger, Model: Yours Truly, Payton Bridewell [web | fb | insta | email]
Ok, did you catch my first NWAFW Window Shop collaboration with Maude? If not, head –> here !
If so…let us venture on! Up next, window shopping in Plato’s Closet.
was thrilled to hear that Plato’s Closet (PC) was participating in NWAFW. I am in my element buying resale. I was already a stopping by PC on occasion, attempting to sell clothes and typically buying some instead. I’m a treasure-hunter by nature and I enjoy perusing and browsing. I tell myself I won’t buy unless I can’t live without it. But I’m really good at convincing myself of that, especially with the affordability factor. I almost always find something special hiding/wait! They recently opened a new, much larger location, everything is really streamlined and they have GOBS of shoes in every size. Just last night, I went back and found some Jeffrey Campbell cutout platforms (regular retail: $100+/ PC: $20).I found Marc Jacobs, DVF and all kinds of name brand jeans almost immediately. I kept my closet in mind and settled on a mix of pieces. As their Facebook page explains, Plato’s Closet “specializes in gently used clothes and accessories for teen and twenty something girls and guys”. They will also pay cash for clothes, if they’re on trend (mine usually aren’t…boo) and allow shoppers to drop off their stuff and leave, returning anytime that day. I don’t know for sure but I think that several of the boutiques send stuff there after the current season… I can’t wait to see what PC shows on the runway because I love that we have the option to buy “green” clothing that is has been worn and loved and is now CHEAP! I’m not kidding when I tell you that you could spend HOURS in there and not see everything. Thus, I was able to widen my range at PC and pulled favorites from my personal collection to create looks.
Staci Deal is the proprietor of the local Plato’s Closets. With her family, she opened the Fayetteville location in 2008. They quickly expanded to Rogers and Fort Smith in 2009 and 2010 respectively. Staci and her husband (Rob) have three dogs and spend a lot of their free time outside. She’s obsessed with Rachel Zoe & Taylor Swift and says that “fashion is everything.”
So I styled & piled. My team fluffed & puffed. Then magic! Oh and keep your eyes peeled for my hubby as a very handsome prop in one look :)
- by mallory berry
- by mallory berry
- by mallory berry
- by mallory berry
- by Mallory Berry
ALL THE PHOTOS FROM THE SHOOT IN THE NWAFW ALBUM –> HERE.
Details
1. Plato’s Cisano red cotton pant | worn with red Pendleton blazer, black tank from Maude, Stuart Weitzman heels, earringsMae’s (location: Dickson st inn)
2. Plato’s Rory Beca long black sheer skirt | worn with Stefanie peter pan blouse, Jessica Simpson heels, Target sunnies, Kate Spade ring
3. Plato’s Judith March silk china blue strapless dress | worn with forever 21 leaf necklace, Stuart Weitzman heels (location: Dickson st inn)
4. Plato’s free people beige tank dress | worn with vintage scarf, bow Forever21 necklace/earrings, Michael Antonio heels, Bebe fuzzy (location: Dickson st inn)
5. Plato’s Danny & Nicole striped blazer | worn with unlabeled vintage white mini, vintage baubles from Mae’s & Cheap Thrills, Kate Spade cocktail ring, vintage belt, Jeffrey Campbell platforms {on Ro – thrifted pinstripe suit, ray bans} (location: Dickson st inn)
Most vintage is either locally purchased at thrift shops or Cheap Thrills in Fayetteville, AR
Special thanks: the Dickson Street Inn in downtown Fayetteville for being quite the gorgeous backdrop / to my hubby for being a handsome prop
NWA FW Window Shop: Maude
Hi everyone! This is our first window shopping adventure together! I am so excited to share these collaborations with you. This project has been incredible so far and it has just begun. Before we get to the good stuff, I want to share a little more about your tour guide, me. I’ve been keeping Fayetteville funky for the past 20 years (with a four year detour to NOLA for school). My style is lighthearted & eclectic, I’m a collector of all things fashion and I love treasure hunting. I love: trying new things/trying on new things, classic feminine shapes, funky details and clean lines. I love piling and styling. Sometimes it works, sometimes it doesn’t, but it gives me great pleasure to play dress up every day.
One of the wonderful things about Fayetteville is the abundance of cool people. Cool people open great shops and great shops want to be involved in amazing community events like NWAFW. When I spend money on my wardrobe, it absolves me to spend it in a way that supports a local business and furthers the community.
Maude was the first stop for the window shop. I remember when Becca opened Maude in 2007. I still have a dress that I bought on my first visit. Personally, I think Maude was the tipping point for a wave of boutiques that have opened since, offering a variety of contemporary apparel for women who love to look good. Becca (and in turn Maude) was a trailblazer. She started small, cultivated interest in the community and expanded when the time was right. As demonstrated by her interest in NWA Fashion Week, she is proactive and has a vision for community partnership. The store’s website details, “A Maude Girl is much more than her closet, but the one she has should be full of clothes that help her feel confident as she makes her dreams happen.” What a feel-good place to shop, right?
I went shopping on a Sunday in early January and quickly found it hard to narrow down my selections. Ultimately, I chose examples of styles I already love. I wanted to pull from my own collection to create looks that you wouldn’t necessarily find at Maude but compliment their aesthetic. I found corresponding pieces in my closet to complete the looks and was lucky enough to snag some of the best creatives in NWA to transform me. They really deserve all the credit (more on them below).
Maude’s High Heels, High Hopes takes to the runway at the Hotel Chancellor on the Friday Night of NWA Fashion Week.
NWAFW Window Shop: Maude
DETAILS
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floral skirt-like trouser by Greylin {worn with a vintage Leslie Fay cropped pink blazer, necklace from Forever21, thrifted sunnies and chunky Jessica Simpson heels}
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open-back sheer maxi by ark & co {worn with pink Gianni Bini heels}
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gold paneled crop by mystree {worn with a Lillie Rubin gold lame leather skirt, my mom’s gold star earrings, locket & chunky necklace a gift from my hubby from Mae’s Heirlooms, Miss Me sandals and a vintage hat}
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high waist black & white trouser by Line & Dot {worn with a vintage velvet Doris Dodson Jrs, vintage /Forever21 necklaces, Lulu Townsend pumps}
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floor-length print skirt by Line & Dot {worn with a backwards vintage lace jacket, collar from urban outfitters, heels from Forever21 }









































